SOCIAL MEDIA MAKEOVER

Non-Profit Edition

By Jermaine A. YoungDirector of IT and Development

Greater Toledo Urban League

President/CEO of A Sublime Creation Design Studio

Super Cool Genius Internet Guy

Out with the oldEvaluating your needs

NON-Profit does not mean boring

Non-profits can present their causes and mission in a fresh and exciting way

Non-profits can appeal to a wider audience and ultimately attract new donors and supporters

Non-profits can inform their supporters of changes and events up to the minute

Non-profits can get a better idea of who believes and supports their mission

Using Social Media:

You can teach an old dog new tricks Present your content in appealing ways

Just because numbers are boring doesn’t mean they have to be

Make it look goodHumans are sensory beings and like things

that are attractive Stick to your purpose

Make sure you can own up to your claims

Over your headDebunking the Social Media Phobias

Its not gonna bite ya

Social Media is a lifestyleAdd it in to your routine just like brushing

your teeth and going to the gym Social Media is a language

Find out the formula for successful communication

Social Media is a landscapeLearn the playing field before entering the

game

What you don’t know someone else will How can my organization benefit from

Social Media? How do other organizations similar to

mine use Social Media? Do I or my staff know how to use Social

Media? Is this something I can use volunteers

for?

Extreme MakeoverPractical example: Social Media in action

GTUL.ORG

Before: Stiff, Stale, Boring, Old

After: New, Fresh, Alive, Young

Every avatar has a soul

What is our organization’s personality? What topics would our organization be

interested in? What is our voice?

Keep the site alive

A blog can be your voice

Keep supporters informed

Share forever changing stats and info

Heard it through the grapevine

Twitter Facebook Delicious Flickr YouTube LinkedIn Ning

Social Media

TwitterFacebook

Word of web is the new word of mouth

Old way New way

Phone Banks Mass Mailing Door to Door Chasing our tail

Sending Tweets Updating Facebook Keeping our blog fresh Interacting one on one

with our supporters

Quick resourcesHow you can be the best you can be

Quick resources

Wordpress.org Dreamhost.com Dahl Consulting

GTUL.ORG Facebook.com/ToledoUrbanLeague Asublimecreation.com

Final Word

The web is a T.V. commercial and not a billboard

In cyberspace no one can hear you scream

Keep it moving