1

EDWARD M. ERASMUS, MA | ARUBA, AUGUST 2014

10 KEY FACEBOOK USERS STATS

SOCIAL MEDIA LANDSCAPE OF ARUBA

2

What we’ve learned so far…

3

Social Media is disrupting how we…

• Interact

• Gather information

• Make decisions

• Share and collaborate

• Develop and create

• Do business

4

Thanks to social networking:

• Society is moving towards a more

social, collaborative, interactive and

responsive web

• Higher interconnectivity

• Building communities

5

6

(Source: Leverage. Social media image via Shutterstock.)

Key statistical data of different social platforms

7

So here they are…

10 Key stats of Facebook users in Aruba

8

1. Active Users in Aruba

• Currently Aruba has over 64,000 active

Facebook users (July 2014).

• Steady growth in users over the past 4 years.

• Users who own both a FB and a Twitter account,

post 6.5x more content on Facebook than on

Twitter (2013 data).

• Dramatic increase in Facebook Pages (mostly

businesses).

9

1. Active Users in Aruba (continued)

Active users for country Aruba by social platform

Sources: Facebook, LinkedIn and Twitter

Facebook is by far the most popular Social networking platform in Aruba

Source: Facebook

10

2. Age and Gender of Facebook Users

53% Active female users 47% Active male users

Source: Facebook

11

3. Relationship status

38% of users have reported to be single.

Source: Facebook

12

4. Education level

70% of users who filled out their education level in their account profile, have reported to have reached a college degree.

Source: Facebook

13

5. Use of Device to Access Facebook

(over the past 30 days)

52% of users access Facebook using mobile and desktop devices interchangeably.

Source: Facebook

14

6. Facebook Access by Primary Device

(over the past 30 days)

79% of users access Facebook using a mobile device only. 40% of users access Facebook using Android (mobile) platform.

Source: Facebook

15

7. Industries Where Users Work

16

8. Top 10 FB Page Categories with Most Likes

17

9. Top 10 FB Pages with Most Likes

Crown Aruba has over 17,200 likes.

Source: Facebook

18

10. Frequency of Activities (The number of times the users performed these actions on Facebook)

The median user liked an average of 17 Facebook pages. The average user liked 8 posts, posted 6 comments and clicked on 6 ads during the last 30 days (average data per user).

Source: Facebook

19

More SM stats will be available soon…

20