Social Media

It is everywhere

Social Media

It is everywhere

Why does it matter

Social Media

It is everywhere

Why does it matter

How do you connect

Social Media

It is everywhere

Why does it matter

How do you connect

Making it all work . . .

It’s a Revolution

Conversations have been multiplied billions of times over

Information travels at the speed of thought

Everything has been accelerated

Business owners are overwhelmed

Make sense of it all

Kate Dobens

Henry O’Loughlin

Zlatko Adilovic

Mark Forrester

Fundamentals

It’s still all about you and

your customer

Fundamentals

• Know, like and trust

• Social media is the great facilitator – or social lubricant that can get the right conversations started with the right people

You NEVER get

a second chance to make

a great

first impression -Ann Stephens

Is your “front door” attracting traffic?

What makes a Good Website

Front EndMiddle End and Back End ProgrammingBrowser and OS CompatibilitySearch Engine Optimization (SEO)Mobile Device Compatibility Social Media Integration/Blog

Marketing Has Taken a 180°

Marketing has changed from chasing leadsTo attracting leads

From Outbound to Inbound

Traditional Media

• Pay to play

• One to many

• Company holds the power

• Disruptive

Outbound

Outbound

• Pay to play

• One to many

• Company holds the power

• Disruptive

Traditional Media

Traditional Media

Inbound

• Sustainable

• Many to many

• Consumer holds the power

• Choice

New Media

Outbound InboundTraditional Media New media: social & search

Need money to succeed Need expertise to succeed

Consumers are interrupted Consumers choose

Has an end date Lasts forever

Effective for big brands Effective for small businesses

=A TV commercial stops running but a Youtube

video lasts forever

A Newspaper ad stops running, but a blog post lasts forever

Customers now find YOU

Benefits of Social Media

Blog

Blog

Blog

Blog

Blog

Blog

What it isn’t

What it is1. Sloppy writing

2. People ranting

3. For techies

4. Personal diary

1. Target searches for Google

2. Showcase expertise

3. Start social discussions

4. Capture leads

Blog

What to do1. Gather up all of your content

2. Use

3. Host the blog on your website

4. Start writing what people want to read

5. Write compelling titles

How it Works• On your website

• Off your website

What you can do Today

• Check your website title

• Claim your Google Profile

Personal Profile

• Connect with friends

• Share media

• Follow favorite brands

• Create your own

personal news feed

Business Fan Page

Like, comment, and click

What you can do Today

• Set up your page

• Invite your friends to join

• Post short questions and blog posts

• Integrate with your website and blogShare Like Visit Interact

• Download 20pg Facebook tips report – roominatemarketing.com

What is it?

• Personalize the news, connect with people,

distribute your content

What is it?

• Tweet

• Followers • Following

• Retweet

• Personalize the news, connect with people,

distribute your content

Personal Profile• Upload a picture

• Fill in your full profile

• Create a blog feed

• Who’s viewed you • How you’re connected

Group• Centered around industry keyword

• Place to share resources and blogs

Blog

• Drive traffic back to

your website and blog

BlogCall to action

Sales Funnel

(Image from Hubspot Blog)

View on Youtube: http://youtu.be/eZHuZbTw13Q

Keyword: Power Plumbing Yoularoid

View on Youtube: http://youtu.be/7PwSFOLfcoU

Keyword: Dennis Calcagno Yoularoid