Social Media in Emergencies

08.04.2023 1Social Media for Good – www.sm4good.com

Photo: David Reecehttp://www.flickr.com/photos/spursfan_ace/2328879637/

Social Media in Emergency Response Operations

Presentation for IDHA 39By Timo Lüge

Three different scenarios

1. Personal social media use in the field

2. Social media for situational awareness

3. Social media as a means to engage the affected population

1. Personal social media use in the field

What it used to be like:One-way information dissemination

Photo: Hint of Plum

What it has become:

Everybody can talk

with everybody!

Photo: Norwegian Red Cross

Source: Scr47cy http://www.flickr.com/photos/scr47chy/148867629/

Are staff a reputational risk or a public communications asset?

Photo: Glenna Gordon

Avoid pictures like this!

This is how you do it!

Find out which rules exist

Source: Jigmi http://www.flickr.com/photos/jigmi/2600215176/

Rules should help staff share their passion

Key points for personal social media use in the field

Be passionate Think of CNN, your mom, your boss What would a beneficiary think? Can this get someone into trouble? Be careful with photos. Always ask

for permission!

2. Social media to enhance situational awareness

Why use social media for situational awareness?

Immediate / in real time(as long as networks and internet are up)

Many eyes and ears Information collection on the

aggregate and the individual level Distributed information analysis

Check-Ins pre and post „Sandy“

Source: foursquare

How much is relevant?

About 8 per cent of tweets sent during a disaster contain situational information

During Hurricane Sandy more than 500,000 tweets were generated in the first 72 hours and 400,000 photos posted to Instagram

→ We need tools that help us identify relevant information.

Mistakes happen

The BBC mistakenly posted this photo from Iraq 2003 in May 2012.

3. Social media as a means to engage the affected population

Why we (will) use it

Additional information channel to reach affected population and local media

Cheap Can be used via mobile phones Chance for organisations to monitor what is being said

about their programmes and correct misconconceptions Chance for affected population to talk with

organisations - turns one-way information in two-way communication

Affected population is already using it to help themselves!

How the affected population is using social media

People affected by a diaster are either using social media themselves or indirectly through local media to:

Share “safe and well“ messages Coordinate resources to fill needs Find information

Thank you!

Timo LügeSocial Media for Goodwww.sm4good.com

timo.luege@gmail.comTwitter: @timolue

Social Media in Emergencies

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