Social Media for Public Health during Emergencies
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Social Media in Emergencies: risks and challenges Anahi Ayala Iacucci Senior Innovation Advisor [email protected]
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Presentation given at the Effective Risk Communication for Public Health Emergencies and the Role of Social Media Workshop in Bali. The overall objective of this workshop was to increase the effectiveness of internal communications among public health stakeholders and external communications with the general public before, during, and after public health emergencies.
Transcript of Social Media for Public Health during Emergencies
Social Media in Emergencies: risks and challenges
Anahi Ayala Iacucci Senior Innovation Advisor
WHY SOCIAL MEDIA?
Information Ecosystems
• What tools each actor uses , how and why
• Who are the actors involved in the information exchange at all levels
• Who are the influencers in the information exchange
• Who are the trusted sources of information
Trust Influence
ToolsActors
What happen when an emergency strike?
Infrastructure
Tools
Actors
Use it all!
BEYOND INFORMATION EXCHANGE
Earthquake in China, 2013
Earthquake in Haiti, January 2010
Eruption of the Mount Merapi volcano in Indonesia in 2006
Eruption of the Mount Merapi volcano on Java, Indonesia in 2006
Tzunami and Earthquake in Japan, 2011
The organized anarchy of emergency response
WHAT’S MISSING?
Who’s missing?
AND HOW ABOUT DATA?
