Post on 11-Sep-2014
description
Digital Marketing Ecosystem
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Action
Awareness
Interest
Desire
--------------------------------------------------------------------------Purchase Purchase
Support
Loyalty
Advocacy
The Customer Journey(Path To Purchase)
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• Internet Users 9 Millionor 9% of total population
• Mobile Users Over 100 Millionor 104% of total population
• Smartphone Users 15 Million or 15% of total population
Sources: IMMAP (Internet and Mobile Marketing Association of the Philippines)
Digital Landscape in the Philippines
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Social Media Stats Facebook Users
Global 1.27 BillionPhilippines 33 MillionTop 5 Countries1. US 159 Million2. Brazil 71.7 Million3. India 63.9 Million4. Indonesia 47.9 Million5. Mexico 42.4 Million
Sources: Facebook Country Stats; www.quintly.com/blog
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Social Media StatsTwitter Users
Global 1 BillionPhilippines 9.5 MillionTop 5 Countries1. China 36 Million2. India 33 Million3. US 23 Million4. Brazil 20 Million5. Mexico 12 Million
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Sources: www.venturebeat.com; www.inquirer.net
Linked In Users
Global 227 MillionPhilippines 1 MillionTop 5 Countries1. US 93 Million2. India 24 Million3. Brazil 16 Million4. UK 47.9 Million5. Canada 9 Million
Sources: www.socialbakers.com; www.expandedramblings.com
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Social Media Stats
Global 1 BillionPhilippines 9.7 MillionTop 5 Countries1. US 195 Million2. India 82 Million3. Japan 47 Million4. Russia 38 Million5. Germany 37 Million
Sources: www.socialbakers.com; www.effectivemeasure.com/philippines
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Social Media StatsYoutube Users
The Trends in the #SocialMedia Market
Social Media Tools and Campaign
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#define #meaning #kahulugan
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#IKR #trivia #nowiknow
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#geocities #old #first
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#10yearsold #throwback
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#funfacts #nielsen
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Facebook est. 2004
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The Facebook Era
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#important #takeaways• Facebook Advertising™ emphasizes the true
essence of social marketing in the internet• Facebook Business™ gives us the opportunity to
reach 1.25 Billion users worldwide• Facebook Pages™ help businesses and private
individuals build their own social brand• Facebook Apps™ promise opportunities to
improve the social market reach of businesses• Facebook is still believed to be a developing and
expanding market
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#campaigns & #insights• How To Do Facebook Campaigns• Types of Facebook Advertising• Tracking Your Facebook Campaigns• What Facebook Insights Look Like• My Personal Tips
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#viral drive of #facebook
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Facebook Campaigns
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#4thLeanSixSigma Facebook PPC
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PPC Ad Insights - #4thLeanSigSigma
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Page Insights – Fiera de Manila Inc.
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Twitter est. 2006
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The Trending Community
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• Twitter extended its media reach through Vine
• Twitter launched media.twitter.com which showcases comprehensive reports and resources as a business and as a media tool
• Twitter has been a tool to gather mass data for real time studies in health, stock market forecast, language evolution and people’s emotion
• Twitter now claimed to have at least 241 million monthly active users
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Most Followed In Twitter Beside #JustinBieber
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Twitter As A Market
• Your market can find you in real time• Twitter is an effective word-of-mouth market
referrer• You can always take advantage of the trends• People here are always hungry for attention• There are people who will always believe
what you say• Your wit can give you buyers and followers
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Sample Twitter Stats
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Sample Twitter Stats
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Flickr est. 2004
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When Flickr Hit The Internet
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#bullseye market share
• 8 Billion Photos• 87 Million Users• 3.5 Million New Images Daily• Still one of preferred image storage for
photographers beside Photobucket• Flickr for Windows 7 and Windows Phone 7• Flickr allows it’s user to decide for the
features they want for the service
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#photosharing
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Youtube est. 2005
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Youtube Sensationalized the Pop Culture
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Famous Vloggers
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#nigahiga #fan
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LinkedIn est. 2003
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Linked vs Social Media
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LinkedIn Are For Professionals
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Sample LinkedIn Analytics
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#6seconds #video = VINE
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#instagram #funny #french #girls #lol
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#buzzfeed – Social Media For Lists
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Where All Viral Image Come And Go
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• You can go with the trend and be noticed• You’re basically doing a digital word-of-mouth
marketing• 70% of users in social media are gullible, take
advantage of it• Not all viral contents in social media are
natural• More likes, followers or shares don’t always
suggest it’s worthy.
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• http://en.wikipedia.org/wiki/Social_media• http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/
SocialMediaHistory.html• http://www.google.com/about/company/history/• http://en.wikipedia.org/wiki/List_of_social_networking_websites• http://en.wikipedia.org/wiki/Social_media_marketing• https://www.facebook.com/advertising• https://www.facebook.com/business/overview• https://www.facebook.com/about/pages• https://www.facebook.com/help/493707223977442• http://www.dailystar.co.uk/tech/363872/FACEBOOK-TURNS-10-Here-s-ten-fun-
facts-you-never-knew-on-• Facebook-s-10th-birthday• http://www.business.qld.gov.au/business/running/marketing/online-marketing/
using-facebook-to-market-your-• business/tips-for-successful-marketing-through-facebook• http://www.socialmediaexaminer.com/facebook-marketing-facebook-insights/• http://www.wordstream.com/blog/ws/2013/04/15/facebook-marketing• http://www.yola.com/blog/tactics-for-using-facebook-marketing-to-promote-
your-business/• http://en.wikipedia.org/wiki/Social_marketing• http://www.socialmediaexaminer.com/facebook-marketing-plan-with-amy-
porterfield/• http://ph.news.yahoo.com/photos/year-in-review-2013-most-viral-stories-
1385986058-slideshow/• http://www.businessinsider.com/the-20-most-popular-photos-2012-12• http://www.steamfeed.com/11-memorable-viral-facebook-posts-worked/• http://www.youtube.com/watch?v=fRvP76Lwf6k• http://ph.news.yahoo.com/miley-cyrus-%E2%80%98knocked-out%E2%80%99-by-
filipina-blind-child-singing-• %E2%80%98wrecking-ball%E2%80%99-092000977.html• https://blog.twitter.com/2014/the-value-of-a-twitter-follower-for-small-and-
medium-sized-businesses• https://blog.twitter.com/2013/11-ways-you-can-tweet-better• http://tech.firstpost.com/news-analysis/twitter-launches-new-media-site-to-
highlight-success-stories-best-• practices-108409.html• http://www.newscientist.com/article/dn24544-five-fascinating-things-revealed-by-
twitter-• data.html#.UvNKaIXDWXw• https://blog.twitter.com/2014/introducing-twitter-data-grants• http://www.brw.com.au/p/tech-gadgets/
twitter_user_growth_slowed_in_every_ypQA9u0d4EDpuM8hfLrK5J• http://en.wikipedia.org/wiki/Twitter
•http://twittercounter.com/pages/100•http://edition.cnn.com/2014/02/04/showbiz/celebrity-news-gossip/katy-perry-twitter/•http://www.techwyse.com/blog/social-media-marketing/social-media-for-business-whats-important-in-2014/•http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/•http://www.theverge.com/2013/3/20/4121574/flickr-chief-markus-spiering-talks-photos-and-marissa-mayer•http://www.flickr.com/windows7•http://sundial.csun.edu/2014/02/the-state-of-social-media-the-internets-future-is-in-photo/•http://news.uchicago.edu/article/2012/01/27/study-finds-lure-entertainment-work-hard-people-resist•http://www.convinceandconvert.com/content-marketing-2/photography-for-social-media-5-ninja-tips/•http://news.cnet.com/8301-1023_3-57585276-93/yahoo-wants-to-make-flickr-awesome-again/•http://blogs.vancouversun.com/2013/05/21/busy-monday-for-yahoo-acquires-tumblr-announces-flickr-overhaul/•http://www.wired.com/culture/lifestyle/news/2004/12/65958•http://en.wikipedia.org/wiki/Flickr•http://en.wikipedia.org/wiki/List_of_the_most_subscribed_channels_on_YouTube•http://www.nytimes.com/2014/01/19/books/review/how-have-tools-like-google-and-youtube-changed-the-way-•you-work.html?_r=0•http://motherboard.vice.com/read/nearly-half-of-the-internet-watches-youtube-every-month•http://socialmediatoday.com/steve-rayson/1841146/linkedin-drives-more-traffic-corporate-websites-all-other-•social-sites-combined•http://www.forbes.com/sites/joshbersin/2012/05/21/facebook-vs-linkedin-whats-the-difference/•http://computer.howstuffworks.com/internet/social-networking/networks/linkedin.htm•http://us.cision.com/news_room/press_releases/2012/2012-05-29-social-media.asp•http://schmooz.me/2012/01/top-two-killer-methods-to-help-you-grow-your-linkedin-groups-and-other-•communities/•http://andrewmacarthy.com/andrew-macarthy-social-media/10-terrible-examples-of-linkedin-profile-photos-bad-•linkedin-profile-pics•http://www.linkedin.com/today/post/article/20131212191148-13518874-end-of-year-ranking-top-60-ceos-on-•social-media•http://en.wikipedia.org/wiki/Reddit•http://internetascent.blogspot.com/2013/11/reddit-online-hubs-and-street-gangs.html•http://blog.vine.co/•https://blog.twitter.com/2013/vine-a-new-way-to-share-video•http://en.wikipedia.org/wiki/Instagram•http://mashable.com/2014/02/11/glimpse-app-instagram/•http://www.forbes.com/sites/alexkonrad/2014/01/28/imgur-data-sharing-analytics/•http://en.wikipedia.org/wiki/Imgur
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