Post on 20-Jan-2015
description
CONNECT WITH ME ON
SOCIAL FUNDRAISING:best practices & key metrics
Todd LevyManaging Partner of DonorDrive by Global Cloud[ ]
AGENDATrends in Fundraising
Best Practices
Checklist
TRENDS IN FUNDRAISING and how social media plays a key role
the newDONOR
Small wallets, BIG Networks
Want to know where their money goes
$50 donor connected to network of $5K, $10K, $20K
rise of theMILLENNIALS
Passionate, want to engage physically
History of community service
Extensively communicate over social media
I think they’ll be the biggest generation yet in terms of embracing causes and in terms of service.Zac Johnson, Children’s Miracle Network Hospitals”“
everybody’sGIVING ONLINE
of donors in age bracket gave online in 2011Dunham + Company
75%< 40 yrs old
51%60+ yrs old
64%40 - 59 yrs old
BUT HOW BIG IS THE ROLE OF SOCIAL MEDIA IN DOLLARS?
of final donations came through social media.
Numbers from DonorDrive
17%
When compared to organic search, Social Media was responsible for 345% more of final donations.
Numbers from DonorDrive
facebook plays the biggest roleIN DONATIONS
Numbers from DonorDrive
95.85%Facebook 2.2%
Other1.95%Twitter
people give toPEOPLE THEY KNOW
Those using Facebook through DonorDrive raised 167% more than those who didn’t
On average they raise $463
Those who used Twitter through DonorDrive raised 175% more than those who didn’t
On average they raise $430
Numbers from DonorDrive
ONLINE & SOCIAL TOOLSgive them the tools & they’ll raise money for you
effective fundraising software makes itEASY FOR PARTICIPANT & DONOR
Event sign up, email & tweet in minutes
Visitors can tweet and like a page
Automatic social sends when a donation happens
Fundraising badges allow anyone with web space to promote participants & your cause
fundraising badges can be embeddedANYWHERE ON THE WEB
THEY’RE DOING THE RAISING you amplify it.
Some non-profits are making excellent use of online fundraising through social media
CLIMATE RIDEPuts Twitter & Flickr feed on main site
IRISH PUBUses Facebook topromote “Tour DeShore” training
CLIMATE CYCLESets up laptops atevents for a GoogleHangout
DANCE MARATHONSUse a hashtag
#ftk “for the kids” hashtag unitesDance Marathons nationally
Tweeted 28,139 times
BEST PRACTICES
encourage themTO TELL THEIR STORYCoax participants topersonalize their Fundraising Pages with stories, photos & video
Those that customize their page raise20% more than those who didn’t
Numbers from DonorDrive
MAKE FUNDRAISING EASY.More participation is directly related to how simple you make it for participants & donors
MAKE SURE THEY KNOW HOW TO USE YOUR SOFTWARE
COACH PARTICIPANTS ON FUNDRAISING
PROMOTE SUCCESS RESULTS
MAKE IT CLEAR WHERE THEIR MONEY GOES
CMN Hospitals Miracle Kids
PERSONIFY YOUR CAUSE
monitor yourSOCIAL MEDIA SUCCESS
Crowdbooster gives analytics at a glance
Tweetdeck gives you realtime tweet & hashtag monitoring
Topsy tracks the micro-history of a hashtag in detail
Bit.ly can create shortened links that can be tracked
Hubspot has a concise ebook on monitoring social media
talk with millennialsOVER SOCIAL MEDIA
77% have smartphones
82% have communicated with a cause by Facebook & Twitter
17% have tweeted from a non-profit event
Millennial Impact Report
CHECKLISTGet serious about social mediaAsk for feedbackDon’t forget about emailTrack social metricsLearn about new donors
LEARN ABOUT millennials
Download the Millennial Impact Report 2012 Download the Engaging Millennials PDF
VALUABLE RESOURCESfor social fundraising
http://bit.ly/MB7nFG