Post on 27-Jul-2020
Social Media For Meeting Professionals
MPI TN 2010
Contact Information:(617)-PATRICKwww.617-patrick.compat@617-patrick.comTwitter: @617patrick
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Introduction (Part 1)
• Thanks– MPI– Robin, Scarlett, Nick
• Handouts, “college style”– http://www.617-PATRICK.com/mpitn.html
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Goals/Objectives
• You will learn more about – LinkedIn (40%)– YouTube (15%)– Facebook (30%)– Twitter (10%)
• Amber Alert – great Twitter story
– Others (5%)• Blogging
• Right??
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Problems 20 Years Ago…
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Business Problems 20 Years Ago
• Want something?– Who do I know that …
• Business cards– People move…– Can be searched
• Logistics of planning an event• Advertising
– expensive• TV commercials• Word of mouth was slow
FacebookFacebook, YouTube, Twitter, LinkedIn
YouTube, FacebookFacebook, YouTube, Twitter, LinkedIn
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Case Study
• 20 years ago– (617)-PATRICK Seminar–Orlando
• Resources–Yellow pages–Who do you know….
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• Scale of 1-10–10 is expert–1 never used it
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What Is LinkedIn?
• Web site– Profiles– Database of connections
• Rolodex• You invite others or they invite you
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• Profile
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• Friends are ”connections”
• Rolodex that updates when people move
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Strategies For Using LinkedIn?
1. Powerful research tool2. Rolodex that gets updated when
people move3. “Friends of friends” network4. More …
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Strategies For Using LinkedIn?
1. Powerful research tool2. Rolodex that gets updated when
people move3. “Friends of friends” network4. More …
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Real Power Of LinkedIn
1. Research tool for planning or sales– Planners
• Find suppliers in your target city
– Suppliers - prospecting• Find VP of Sales, etc• Finding the decision maker
– Job seekers– Ironically, search is hidden
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Details
• If you care…• Example
– For my meeting in Orlando
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LinkedIn Advanced Search
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LinkedIn – Planners, Suppliers
• Planners - planning a meeting in another city? Search profiles for…– “hotels”– “caterer”– “destination company”
• Supplier/sales – search profiles for…– Find Meeting planners, VP of Sales
• Job seekers• Anyone: Maintain or start relationships
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LinkedIn Strategy #2
1. Powerful research tool2. Rolodex that gets updated when
people move• Maintain relationships
3. “Friends of friends” network4. More …
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LinkedIn Strategy #3
1. Powerful research tool2. Rolodex that gets updated when
people move3. “Friends of friends” network4. More …
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Friends = LinkedIn “Connections”
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You
Patrick O’MalleySocial Media Speaker
Northern LightZiff
Univ Of MassCornell
Selfish view of LinkedIn
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Friends = LinkedIn “Connections”
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1st Level Connections
“Rolodex” view of LinkedIn
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Friends = LinkedIn “Connections”
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1st Level Connections
2nd Level Connections
CEO, Death Star
Pilot
Attorney
Hitman
Soup Nazi, New York
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Friends = LinkedIn “Connections”
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1st Level Connections
2nd Level Connections
CEO, Death Star
Pilot
Attorney
Hitman
Soup Nazi, New York
200 40,000
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Advanced LinkedIn
• You can only see 1st, 2nd, and 3rd
level connections– Avoid paying LinkedIn $25
• http://www.the-linkedin-speaker.com/blog/2010/02/02/linkedin-expert-tip-find-out-of-network-without-paying-25-dollars/
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Miscellaneous LinkedIn Features
• Questions & Answers– Show potential clients your expertise
• Groups– Yours– Your customers
• Events• Lots more…
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Introduction (Part 2)
• Seen a sample• Pace of presentation• Handful of questions• Email addresses• Show what you can do with social media• Joke – substitute teacher in Russia
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My Bio
• I do speeches and consulting on – Social Media
• LinkedIn, Facebook, Twitter, YouTube, …
– Google ranking (SEO & PPC)– Sales Training, Meeting Professionals
• VP of Operations for search engine that was tied with Google in 2000
• I do NOT work for LinkedIn, Twitter, etc
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You
• Planners/suppliers– Planners
• Open meetings (must be promoted)• Fixed invitation list
– Suppliers – Job seekers
• Any specific things??
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Advanced “Pat Tricks”
• Profile Tips– How many know how to spell your last name?
• http://www.the-linkedin-speaker.com/blog/2009/01/27/missing-linkedin-tip-%e2%80%93-misspell-your-last-name-in-your-linkedin-profile/
– Maiden name• http://www.the-linkedin-speaker.com/blog/2009/04/15/linkedin-training-best-
way-to-put-your-maiden-name-linkedin-profile/
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Job Hunting “Pat Tricks”
• Profile tips:– Put “keywords” in your profile
• Certified Meeting Professional• CMP • Meeting planner • PowerPoint, PPT, Cvent• (anywhere in profile)
– More job hunting tips• http://www.the-linkedin-speaker.com/blog/2009/07/08/linkedin-training-new-
tips-for-job-hunters-seeking-employment/
• Did you do anything with LinkedIn that you wouldn't have without LinkedIn?– Make a sale?– Find a contact?
• Me– Sales people at Insurance company– Walter Crosby– Josh Chernin
Measurement - ROI
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Who Would You Connect To?
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Who Would You Connect To?
• Who would you connect to?– Former workers– College roommates, friends, social club members,
teammates– High school friends– Neighborhood groups– Parent groups– Military friends– Childhood friends, i.e. Cub Scout, Girl Scout, Baseball,
Gymnastics, …– People you met at conventions– Relatives– Others
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LinkedIn - A Bad Name
• What do you need?• You are
– looking for knowledge– relevant information– fast
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Should have called it …P
A
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rompt
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ontaining
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Conclusion - LinkedIn
• Linkedin– Powerful research tool
• find someone to help you
– “Friends of friends” network• Who do I know …
– Rolodex• Bye, bye business cards
– Build your network– More…
• Answer questions in Q&A
• Planners and Suppliers
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Whoah…
• Too fast?• Too slow?• Too loud?• Too soft?• Missing anything?
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YouTube
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YouTube
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• Scale of 1-10–10 is expert–1 never used it
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YouTube
• A picture says a thousand words…• Make a “TV commercial”
– Planners• Meetings• Testimonials
– Suppliers • Hotels• Golf courses, ski resorts, etc
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YouTube Technical
• Can be “embedded” on your web page– Code is to the right of the video at
YouTube
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Embedded Video
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Embedded Video
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Who is…
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YouTube – Conclusions
• Videos– Planners
• describe meetings, before and after• testimonials
– Suppliers• show site
– Promoters• 30 second to 5 minute “TV commercials”
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YouTube – Conclusions
• Mistake everyone makes …
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Whoah…
• Too fast?• Too slow?• Too loud?• Too soft?• Missing anything?
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• Scale of 1-10–10 is expert–1 never used it
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• For meetings–“Events” for
• Sales meetings• Networking functions
–“Facebook page” for your business
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• Upper left navigation• “Events”
– http://www.patrickomalley.com/facebook-create-an-event-page.html
• “Facebook business pages”– http://www.patrickomalley.com/facebook-create-a-fan-page-for-
business.html
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Facebook Event Example
• Boston charity event – “3 Kings Party”– I created Facebook event page
• I didn’t invite anyone initially• Automatically posted on my wall• People click “Share” button, gets posted on their wall
– They can» Do nothing» Send Facebook message to others» Say “attending” or “not attending”
• Numbers– 2000 active responses in one week– 4000 in two weeks– Sell out of 1200
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• Uses for “Events”– You can
• invite people• communicate with attendees• word of mouth through “Share” button
– They can• communicate with each other
– You can inform them• directions• any special info
– Solve problems– Build excitement– Pictures, videos, etc
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Advanced Facebook
• Promoting your events– Facebook advertising
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Advanced Facebook
• Send status only to – “Friend lists”
• Business list• Red Sox fan list• Family
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Facebook – Bad Name
• Made up by a college kid to be used by other college kids
• Used it for– Pictures – Sharing stories
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Should have called it…
P
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ictures
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nspiring
ollege
ids
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Whoah…
• Too fast?• Too slow?• Too loud?• Too soft?• Missing anything?• Having a good time?
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Blogging
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Blogging
• “Weblog”• Like a newspaper article, diary, essay
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Blogging
• Google loves them• Put blog on your website
– Wordpress– Get SEO all in One plug in
• Blog your good content– Planning a XYZ Sales conference in South Boston
• Title: XYZ sales conference in South Boston – 300-600 words about details
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• Scale of 1-10– 10 is expert– 1 never used it
• “Micro-blogging”– 140 character “tweets”
• Can’t say much• Lots of junk
• Like Facebook “status updates”, but – Anyone can follow anyone– You see tweets from the people you
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What Does Twitter Stand For?
T
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Twitter Search
• Lots of potential uses• search.twitter.com
– Look for keywords that your customers would say
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Twitter During Meetings
• The one thing you need to know• The Hashtag
– Create a name like #md10• Everyone agrees to use it
• Let’s all meet at the pool at 7 oclock #md10
• Others can search for #md10
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• Great story– Thursday, February 18th
• radio Amber Alert in Massachusetts
– My Tweet • AMBER ALERT, New England, left Swansea, MA @11:40, Silver
Ford Focus, MINN plate 677-AVP http://bit.ly/dlLQDy RETWEET
– People with most followers• www.twitterholic.com
– People in Boston• www.twellow.com
– Keep tweeting updates
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• Great story– http://www.617-patrick.com/baby
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Twitter – Conclusions
• Waste of time for many• Good for meeting people with
common interests• Great for marketing/sales
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TONS More…
• Handout– http://www.617-PATRICK.com/mpitn.html
• My website– http://www.617-PATRICK.com/
• I will send you a LinkedIn invite, or invite me– List of emails
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Summary – What You Can Do…
• LinkedIn – Search or research tool– “Friends of friends” network
• YouTube – Promote events, review events, show testimonials– Show hotel or resort
• Facebook– “Events”– Advertising– Fan page
• Twitter– Find your target market and talk to them– Fast word of mouth
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Conclusions
• Types of social media for everyone…• How many
– believe in relationships for business?– have friends?– have something to say?– … don’t have time?– look good?
• Social media for business – If you don’t …
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Contact Information:(617)-PATRICKwww.617-patrick.compat@617-patrick.comTwitter: @617patrick
Thank You
Resources
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• Video from beginning:- Social Media Revolution
• http://www.youtube.com/watch?v=lFZ0z5Fm-Ng - Embedded on my web page
• http://bit.ly/ba2wgt