Social Media For Meeting Professionals MPI TN 2010Social Media For Meeting Professionals MPI TN 2010...

Social Media For Meeting Professionals

MPI TN 2010

Contact Information:(617)[email protected]: @617patrick

3

Introduction (Part 1)

• Thanks– MPI– Robin, Scarlett, Nick

• Handouts, “college style”– http://www.617-PATRICK.com/mpitn.html

Copyright 2010 617-PATRICK Social Media Training

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Goals/Objectives

• You will learn more about – LinkedIn (40%)– YouTube (15%)– Facebook (30%)– Twitter (10%)

• Amber Alert – great Twitter story

– Others (5%)• Blogging

• Right??


5Copyright 2010 617-PATRICK Social Media Training

Problems 20 Years Ago…


Business Problems 20 Years Ago

• Want something?– Who do I know that …

• Business cards– People move…– Can be searched

• Logistics of planning an event• Advertising

– expensive• TV commercials• Word of mouth was slow

LinkedIn

LinkedIn

FacebookFacebook, YouTube, Twitter, LinkedIn

YouTube, FacebookFacebook, YouTube, Twitter, LinkedIn

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Case Study

• 20 years ago– (617)-PATRICK Seminar–Orlando

• Resources–Yellow pages–Who do you know….



LinkedIn

• Scale of 1-10–10 is expert–1 never used it

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What Is LinkedIn?

• Web site– Profiles– Database of connections

• Rolodex• You invite others or they invite you


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LinkedIn

• Profile


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LinkedIn

• Friends are ”connections”

• Rolodex that updates when people move


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Strategies For Using LinkedIn?

1. Powerful research tool2. Rolodex that gets updated when

people move3. “Friends of friends” network4. More …


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Strategies For Using LinkedIn?




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Real Power Of LinkedIn

1. Research tool for planning or sales– Planners

• Find suppliers in your target city

– Suppliers - prospecting• Find VP of Sales, etc• Finding the decision maker

– Job seekers– Ironically, search is hidden


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Details

• If you care…• Example

– For my meeting in Orlando


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LinkedIn Advanced Search


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LinkedIn – Planners, Suppliers

• Planners - planning a meeting in another city? Search profiles for…– “hotels”– “caterer”– “destination company”

• Supplier/sales – search profiles for…– Find Meeting planners, VP of Sales

• Job seekers• Anyone: Maintain or start relationships


23

LinkedIn Strategy #2


people move• Maintain relationships

3. “Friends of friends” network4. More …


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LinkedIn Strategy #3




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Friends = LinkedIn “Connections”


You

Patrick O’MalleySocial Media Speaker

Northern LightZiff

Univ Of MassCornell

Selfish view of LinkedIn

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You

1st Level Connections

“Rolodex” view of LinkedIn

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You


2nd Level Connections

CEO, Death Star

Pilot

Attorney

Hitman

Soup Nazi, New York

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You


2nd Level Connections

CEO, Death Star

Pilot

Attorney

Hitman

Soup Nazi, New York

200 40,000

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Advanced LinkedIn

• You can only see 1st, 2nd, and 3rd

level connections– Avoid paying LinkedIn $25

• http://www.the-linkedin-speaker.com/blog/2010/02/02/linkedin-expert-tip-find-out-of-network-without-paying-25-dollars/


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Miscellaneous LinkedIn Features

• Questions & Answers– Show potential clients your expertise

• Groups– Yours– Your customers

• Events• Lots more…


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Introduction (Part 2)

• Seen a sample• Pace of presentation• Handful of questions• Email addresses• Show what you can do with social media• Joke – substitute teacher in Russia


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My Bio

• I do speeches and consulting on – Social Media

• LinkedIn, Facebook, Twitter, YouTube, …

– Google ranking (SEO & PPC)– Sales Training, Meeting Professionals

• VP of Operations for search engine that was tied with Google in 2000

• I do NOT work for LinkedIn, Twitter, etc


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You

• Planners/suppliers– Planners

• Open meetings (must be promoted)• Fixed invitation list

– Suppliers – Job seekers

• Any specific things??


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Advanced “Pat Tricks”

• Profile Tips– How many know how to spell your last name?

• http://www.the-linkedin-speaker.com/blog/2009/01/27/missing-linkedin-tip-%e2%80%93-misspell-your-last-name-in-your-linkedin-profile/

– Maiden name• http://www.the-linkedin-speaker.com/blog/2009/04/15/linkedin-training-best-

way-to-put-your-maiden-name-linkedin-profile/


Job Hunting “Pat Tricks”

• Profile tips:– Put “keywords” in your profile

• Certified Meeting Professional• CMP • Meeting planner • PowerPoint, PPT, Cvent• (anywhere in profile)

– More job hunting tips• http://www.the-linkedin-speaker.com/blog/2009/07/08/linkedin-training-new-

tips-for-job-hunters-seeking-employment/

• Did you do anything with LinkedIn that you wouldn't have without LinkedIn?– Make a sale?– Find a contact?

• Me– Sales people at Insurance company– Walter Crosby– Josh Chernin

Measurement - ROI

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Who Would You Connect To?


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Who Would You Connect To?

• Who would you connect to?– Former workers– College roommates, friends, social club members,

teammates– High school friends– Neighborhood groups– Parent groups– Military friends– Childhood friends, i.e. Cub Scout, Girl Scout, Baseball,

Gymnastics, …– People you met at conventions– Relatives– Others


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LinkedIn - A Bad Name

• What do you need?• You are

– looking for knowledge– relevant information– fast


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Should have called it …P

A

T

R

I

C

K


rompt

ccess

o

elevant

nformation

ontaining

nowledge

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Conclusion - LinkedIn

• Linkedin– Powerful research tool

• find someone to help you

– “Friends of friends” network• Who do I know …

– Rolodex• Bye, bye business cards

– Build your network– More…

• Answer questions in Q&A

• Planners and Suppliers

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Whoah…

• Too fast?• Too slow?• Too loud?• Too soft?• Missing anything?


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YouTube


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YouTube



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YouTube

• A picture says a thousand words…• Make a “TV commercial”

– Planners• Meetings• Testimonials

– Suppliers • Hotels• Golf courses, ski resorts, etc

• FreeCopyright 2010 617-PATRICK Social Media Training

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YouTube Technical

• Can be “embedded” on your web page– Code is to the right of the video at

YouTube


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Embedded Video


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Embedded Video


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Who is…


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YouTube – Conclusions

• Videos– Planners

• describe meetings, before and after• testimonials

– Suppliers• show site

– Promoters• 30 second to 5 minute “TV commercials”


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YouTube – Conclusions

• Mistake everyone makes …


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Whoah…

• Too fast?• Too slow?• Too loud?• Too soft?• Missing anything?



Facebook


Facebook

• For meetings–“Events” for

• Sales meetings• Networking functions

–“Facebook page” for your business


Facebook

• Upper left navigation• “Events”

– http://www.patrickomalley.com/facebook-create-an-event-page.html

• “Facebook business pages”– http://www.patrickomalley.com/facebook-create-a-fan-page-for-

business.html

Facebook Event Example

• Boston charity event – “3 Kings Party”– I created Facebook event page

• I didn’t invite anyone initially• Automatically posted on my wall• People click “Share” button, gets posted on their wall

– They can» Do nothing» Send Facebook message to others» Say “attending” or “not attending”

• Numbers– 2000 active responses in one week– 4000 in two weeks– Sell out of 1200

Copyright 617-PATRICK Social Media 63


Facebook

• Uses for “Events”– You can

• invite people• communicate with attendees• word of mouth through “Share” button

– They can• communicate with each other

– You can inform them• directions• any special info

– Solve problems– Build excitement– Pictures, videos, etc


Advanced Facebook

• Promoting your events– Facebook advertising


Advanced Facebook

• Send status only to – “Friend lists”

• Business list• Red Sox fan list• Family


Facebook – Bad Name

• Made up by a college kid to be used by other college kids

• Used it for– Pictures – Sharing stories


Should have called it…

P

A

T

R

I

C

K

ictures

nd

ales

eally

nspiring

ollege

ids

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Whoah…

• Too fast?• Too slow?• Too loud?• Too soft?• Missing anything?• Having a good time?


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Blogging

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Blogging

• “Weblog”• Like a newspaper article, diary, essay

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Blogging

• Google loves them• Put blog on your website

– Wordpress– Get SEO all in One plug in

• Blog your good content– Planning a XYZ Sales conference in South Boston

• Title: XYZ sales conference in South Boston – 300-600 words about details

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Twitter



Twitter

• Scale of 1-10– 10 is expert– 1 never used it

Twitter

• “Micro-blogging”– 140 character “tweets”

• Can’t say much• Lots of junk

• Like Facebook “status updates”, but – Anyone can follow anyone– You see tweets from the people you

followCopyright 617-PATRICK Social Media 81

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What Does Twitter Stand For?

T

W

I

T

T

E

R


ime

asted

n

racking

iny

gotistical

ants

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Twitter Search

• Lots of potential uses• search.twitter.com

– Look for keywords that your customers would say


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Twitter During Meetings

• The one thing you need to know• The Hashtag

– Create a name like #md10• Everyone agrees to use it

• Let’s all meet at the pool at 7 oclock #md10

• Others can search for #md10


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Twitter

• Great story– Thursday, February 18th

• radio Amber Alert in Massachusetts

– My Tweet • AMBER ALERT, New England, left Swansea, MA @11:40, Silver

Ford Focus, MINN plate 677-AVP http://bit.ly/dlLQDy RETWEET

– People with most followers• www.twitterholic.com

– People in Boston• www.twellow.com

– Keep tweeting updates


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Twitter

• Great story– http://www.617-patrick.com/baby


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Twitter – Conclusions

• Waste of time for many• Good for meeting people with

common interests• Great for marketing/sales


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TONS More…

• Handout– http://www.617-PATRICK.com/mpitn.html

• My website– http://www.617-PATRICK.com/

• I will send you a LinkedIn invite, or invite me– List of emails


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Summary – What You Can Do…

• LinkedIn – Search or research tool– “Friends of friends” network

• YouTube – Promote events, review events, show testimonials– Show hotel or resort

• Facebook– “Events”– Advertising– Fan page

• Twitter– Find your target market and talk to them– Fast word of mouth


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Conclusions

• Types of social media for everyone…• How many

– believe in relationships for business?– have friends?– have something to say?– … don’t have time?– look good?

• Social media for business – If you don’t …


Contact Information:(617)[email protected]: @617patrick

Thank You

Resources

Copyright 617-PATRICK Social Media 95

• Video from beginning:- Social Media Revolution

• http://www.youtube.com/watch?v=lFZ0z5Fm-Ng - Embedded on my web page

• http://bit.ly/ba2wgt

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