Post on 26-Aug-2014
description
@davidwayneikaSunday, July 10, 11
Social media for marketing
social meets customer care
case studies
tools & application
Sunday, July 10, 11
Sunday, July 10, 11
5............
ImplementationsSocial Media
forBusiness
Sunday, July 10, 11
#1 EstablishGOALS(Be Specific)
.............Sunday, July 10, 11
Sunday, July 10, 11
#2Listening
.............
Tweet Alarmtwilert
brand watch
social mention
open bookSunday, July 10, 11
Sunday, July 10, 11
Sunday, July 10, 11
Sunday, July 10, 11
Learn About Your Audience
who & where are they?
personality
how / where they consume
how/ where they engage
Sunday, July 10, 11
#3Build Your
Plan.............
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SELECT YOUR TOOLS
ask 3 questions:
target audience
C.T.A
digital assets
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#4Engage!
.............
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onnection onversation onversion 3 C
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#5Analyze & Optimize
.............
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How to start ?
what to tweet ?
Source: EzinesArticle.comSunday, July 10, 11
How to start ?• Start by following the best in your field. • Promote and tell people your Twitter ID and ask them to follow you.• Include a Follow Me link in all your emails, on your website and
Facebook pages.• Join in conversations. Reply & Retweet tweets that relevant to your
business.• When someone follows you, send a thank you with their name in it
and follow them back • Post comments on others blogs, intelligent comments that pertain to
the conversation. This will encourage others to visit your site and in turn your Twitter page.
Sunday, July 10, 11
30% Other People's stuff. Retweets of followers, Retweet big names, quotes, links to great articles.
30% Funny stuff, motivational quotes, links to interesting blogs and articles (non business).
30% Your Stuff. Not selling, but about you and your likes, what you do, who you are.
10 % Your Promotions. What your offering.
what to tweet ?
Sunday, July 10, 11
tools & applications
Sunday, July 10, 11
paidowned earned
Brand & Product Website
(+ Mobile Site)
Digital Content
Blog
Customer Care
online ads
mobile ads
SEM
sponsorship
social media
wom
user forum
news, pr
blogger relationship
Sunday, July 10, 11
rssupdate listen
tweetdeckco-tweet
twitter feedintense debate
friendfeed
tweetakemuckrack
addthisalltop
lintas.me
tweet gridtweet alarm
twilertbrandwatch
social mentionopen bookrefollowtwellowmonittor
Sunday, July 10, 11
Sunday, July 10, 11
Sunday, July 10, 11
the world of social media is being shaped and re-shaped everyday. There are no perfect solution
in social media space. so....the key thing is to try things, make mistakes and
learn from that mistakes.
if you want to improve your customer care, sales, increase market positioning, etc... social
media is a must Embrace!or
Be Taken Over.............
Sunday, July 10, 11
Sunday, July 10, 11
why social media matters to customer care?
your customer is talkingsocial media has empowers everyone to speak
customer care need to embrace this space
get closer, spot trends, identify influencers
Sunday, July 10, 11
Source: Right Now Technologies
Sunday, July 10, 11
guidelines for social customer care5 Source: Right Now Technologies
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CASE%%%%STUDY%%
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CASE%%%%STUDY%%
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Sunday, July 10, 11
@davidwayneikaSunday, July 10, 11