Post on 16-Apr-2017
Firestarter! Social Media for Event Marketing & Building Community
Sheila Scarborough - Tourism Currents
What's In This For You?
Kill the fear
Government at all levels is using social media.
It matters to your market!
On howto.gov/training
One of the most popular on-demand training webinars on Digital Gov University
http://www.howto.gov/training
Social Media Can Build A Barn
What To Do First:
STOP!
3 Basic Questions
(yep, they still apply)
What are your overall event marketing goals?
Who is your market?
Where are they online?
Overall Event Goals
Before: awareness, registration, anticipation of value . Can't wait
During: sharing (onsite & off,) excitement . So glad I came
After: sharing, excitement for next year . I was there, so glad I went
HOLY COW, let me at 'em!
Is it social media time yet?
Patience, grasshopper....
Avoid Drowning
Do your homework
Know where to find your market
Get in front of them by listening first....
.and have a plan
OK, it's time now....Social Media!
Boo-Yah!
Marketing with Social Media
What are your goals before the event?
Raise awarenessWord-of-Mouth excitementEncourage sharingConnect attendeesSupport sponsors & Expo exhibitors
Social Media Before
LinkedIn Event pages
LinkedIn updates
On Company Pages
On personal profiles
LinkedIn Groups
Social Media Before
Facebook Event pages
Facebook status updates
On Facebook Pages
On personal profiles
Social Media Before
Social Media Before
Blog posts . sky's the limit
Speaker preview videos
Photos from last events
Podcasts to preview topics
Info about the conference venue
Info about the conference town
Marketing with Social Media
What are your goals during the event?
Share content value among attendeesShare with those not in the roomConnect attendeesSupport sponsors & Expo exhibitorsShare fun social moments
Social Media During
LinkedIn updates continue
Facebook updates continue
Live radio show on Blog Talk Radio
Ustream video of some/all sessions
Tweets with hashtag
Photos, photos, photos
Marketing with Social Media
What are your goals after the event?
Share among attendeesShare with those who missed itHelp your industry knowledge baseSupport sponsorsBuild more connections!
Social Media After
Share the afterglow!
Summary blog posts & link posts
LinkedIn status updates, Group discussions, in Answers
Facebook Pages & profiles
Tweets
SlideShare
Build on the event's value
Create year-round discussion
Build community
Let's talk about Hutchinson, KS
Takeaways
It's networking + human relationships
Takes time, but payoff can be significant
Social media = social communications
Meet your market where they are
Help attendees to share & grow
Be more than a one-off event
Photo Credits
Bull Moose delegates: Library of Congress on Flickr Commons
Super heroes: JD Hancock on Flickr
Build a barn BJMcCray on Flickr
Stop sign w/rabbits: Nationaal Archief on Flickr Commons
Rules: Gord McKenna on Flickr
Mr. Miyagi: ampedAsia
Don't drown SAR swimmer: DVIDSHUB on Flickr
Yell practice: TX A&M Cushing Library on Flickr
SoMeT tattoo: Anne Hornyak on her blog
Cat + beer: pinguino on Flickr
Hutchinson KS blogger fam tour: BJMcCray on Flickr
Thanks for your time!
Sheila Scarborough
TourismCurrents.com
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@SheilaS