Social media for events:14 best practicesClo Willaerts (@bnox)

UFI, 21 June 2011, Ghent

Attendees will be talking

Objectives

Before During After

Attendees Word of Mouth

Expectations

Networking

Live reviews

Reviews

Photos

Non-attendees

Conversion: registrations

Follow Reviews

Poll last year's attendeesfor social media usage

Target ideal attendeesbased on their interests

Help them assess event: testimonials

Help them assess event: social proof

Facilitate Word of MouthRSVP on confirmation email

Incentivise Word of Mouth

WiFi start-up screen sponsoring

Event Twitter account & hashtagExample: Twestival

Facilitate networking: Twikilist

Offer check-in rewards:Foursquare Swarm Badge

Tweets help speakers prepareTwitterwall: Tweetwallpro

Live tweeting by Klout's influentials

After- event reviews with Spotify

After-event pictures on Flickr

After-event videos on YouTube

Social media for events

Match objectives & target group to social media tactics

Before: help them assess

During: focus on mobile

After: focus on long tail

Questions?

Clo.willaerts@sanomamedia.be

Social media for business?

Http://www.conversity.be/blog