Social media for events: 14 best practices
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Social media for events: 14 best practices Clo Willaerts (@bnox) UFI, 21 June 2011, Ghent
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My slides for today's UFI Open Seminar Europe, Ghent 2011 for exhibition industry professionals.
Transcript of Social media for events: 14 best practices
Social media for events:14 best practicesClo Willaerts (@bnox)
UFI, 21 June 2011, Ghent
Attendees will be talking
Objectives
Before During After
Attendees Word of Mouth
Expectations
Networking
Live reviews
Reviews
Photos
Non-attendees
Conversion: registrations
Follow Reviews
Poll last year's attendeesfor social media usage
Target ideal attendeesbased on their interests
Help them assess event: testimonials
Help them assess event: social proof
Facilitate Word of MouthRSVP on confirmation email
Incentivise Word of Mouth
WiFi start-up screen sponsoring
Event Twitter account & hashtagExample: Twestival
Facilitate networking: Twikilist
Offer check-in rewards:Foursquare Swarm Badge
Tweets help speakers prepareTwitterwall: Tweetwallpro
Live tweeting by Klout's influentials
After- event reviews with Spotify
After-event pictures on Flickr
After-event videos on YouTube
Social media for events
Match objectives & target group to social media tactics
Before: help them assess
During: focus on mobile
After: focus on long tail
Questions?
Social media for business?
Http://www.conversity.be/blog
