www.uOttawa.ca

Social Media for Citation Driving

Adrian J. Ebsary

What is SEO?

What is SEO?

What is SEO?

What is SEO?

What is SEO?

Tools for SEO Research

Tools for SEO Research

Why SEO?

Why SEO? And How?

• What term is your target audience most likely to search?– Chemist vs. Chemistry

Why SEO? And How?

• What term is your target audience most likely to search?– Chemist vs. Chemistry

• Can keywords with less volume provide higher probability of generating interest from your target audience?

Why SEO? And How?

• What term is your target audience most likely to search?– Chemist vs. Chemistry

• Can keywords with less volume provide higher probability of generating interest from your target audience?

Why blog?

Why blog?

Why blog?

• “The results show that for some, but not all journals, articles blogged in RB tend to subsequently receive more citations than other articles from the same journal.”

Why blog?

What shall we call this blog?

• “With regard to the generic status of blogs, it would seem that the blog is more like a genre cluster than one genre in itself. The different purposes and contexts blogs are used in do not warrant a single generic category.”

What shall we call this blog?

What shall we call this blog?

• Important question: who does your audience care about?– The institute you work with– Your research department– The personal brand of you

What shall we call this blog?

• Important question: who does your audience care about?– The institute you work with– Your research department– The personal brand of you

• Personal brand is the fundamental unit of social media– Transportable (don’t lose following in case of career move)– Recognizable (same name you use on publications!)– Personable (why put a barrier between self and audience?)

Tumblr: Memes, GIFs and Imagery

Tumblr: Memes, GIFs and Imagery

Tumblr: Memes, GIFs and Imagery

• Mesoblogging• Very short posts• Images, GIFs, memes• Communities based around hashtags

Medium: The Writer’s Reader

Medium: The Writer’s Reader

Medium: The Writer’s Reader

Other options: Wordpress, Blogger, Ghost, Svbtle and more

The Future? TheGrid.Io

The Easy Aggregator: About.Me

Why use Social Media?

Why use Twitter?

Networking on Twitter

Twitter Primer

Twitter Primer

Twitter Primer

Twitter Primer

Twitter Primer

Twitter Primer

Twitter Primer

Twitter Primer

Twitter Primer

Twitter Primer

Twitter Primer

Twitter Primer

Networking on Twitter

Networking on Twitter

Networking on Twitter

Networking on Twitter

Networking on Twitter

Networking on Twitter

Networking on Twitter

Networking on Twitter

Networking on Facebook

Networking on Facebook

• Many users perceive as personal network– Can serve both purposes, with proper privacy

settings• Personal life: friends only, specific group of friends• Professional life: public, or specific group of

friends

Networking on Facebook

Networking on Facebook

• Increase Facebook’s SEO value– Allow search engines to link to your timeline

Networking on LinkedIn

Networking on LinkedIn

• Use as additional SEO value by filling out all profile sections with keywords

Networking on LinkedIn

• Use as additional SEO value by filling out all profile sections with keywords

• Hit the magic 500+ number of connections

Networking on LinkedIn

• Add your work as portfolio items to your profile

Networking on LinkedIn

• Add the publications (& patents!) section to your profile

Networking on LinkedIn

• Join groups relevant to your expertise and share your work– Some groups discourage self-promotion

Networking on Google+

Networking on Google+

• Highlight your work for increased SEO value– Just sharing on Google+ may

be more valuable than on other networks, despite lesser popularity

Networking on Google+

• Join relevant groups and build a network– Consider sharing research

Networking on Google+

• Can find reciprocity in circles/those who circle you with Circloscope– Google+ version of JustUnfollow

Contributing to Wikipedia

Contributing to Wikipedia

Contributing to Wikipedia

Measuring Impact with Altmetrics

• “Altmetrics give a fuller picture of how research products have influenced conversation, thought and behaviour.”

Measuring Impact with Altmetrics

• “The results provide strong evidence that six of the eleven altmetrics (tweets, Facebook wall posts, research highlights, blog mentions, mainstream media mentions and forum posts) associate with citation counts…”

AltMetrics Tracking Tools

• AltMetrics.org/Tools

In summary

• Increasing visibility across multiple platforms and search engines can increase citations to your work

• Social media, blogging both help increase:– Visibility– SEO (links returning to your work in other places)– Growing a network– Demonstrating outreach efforts and impact