Social Media for Chartered Accountants and CFOs - ICAI Dubai

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Social Mediafor Chartered Accountants &

CFOsPresented at ICAI Dubai

Why Social Media?

“Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues

comes from existing customers.”

Source: Flip the Funnel

Source: KoMarketingAssociates.com

Remarketing Advertising

Car Launch

• 150,000 people participated

• 35,000+ requests for Test Drives

• 8000+ Cars booked in 10 days

Reveal the Name Contest

Tweet 2 Order

Over 20% All Sales through Facebook

QR (Quick Response) Codes

Case Study

https://in.linkedin.com/in/chandangoyal

How to realize this opportunity?

How many people have you met in the last one year, Professionally?__________

To how many of them have you sent LinkedIn request?_____________

The desire to “stay connected”

We meet people every day, Professionally!Invite them to your LinkedIn Profile

Key to Success

How to leverage LinkedIn?1. Expand Your Reach

Importing Existing Email Accounts

Adding Your Friends & Colleagues

LinkedIn Suggestions

How to leverage LinkedIn?1. Expand Your Reach2. Build Credibility

Your Profile

Skill Endorsements

Declare Accomplishments

Announce your new website, blog posts, Deals, Customers or products/services and drive readers

Share Views through Posts

Get Recommendations“Hit when it’s hot!”

Clients, Partners, Colleagues, Vendors, Friends and Associates.

Plan your Content Calendar• Company News: Awards, Product Launch…• Industry News• Case Study• Insight• Travel Update: e.g. Conference

Participation• LinkedIn Post• …

How to leverage LinkedIn?1. Expand Your Reach2. Build Credibility3. Engage with Relevant People

Practice Engagement

Participate in Relevant Groups

Exercise: Profile Makeover

Let’s continue this conversation…

linkedin.com/in/PradeepChopra

pradeep@digitalvidya.com

Thanks for Listening!

Social Media for Chartered Accountants and CFOs - ICAI Dubai

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