Social Media for Chartered Accountants and CFOs - ICAI Dubai

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Social Mediafor Chartered Accountants &

CFOsPresented at ICAI Dubai


Why Social Media?


“Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues

comes from existing customers.”

Source: Flip the Funnel


Source: KoMarketingAssociates.com


Remarketing Advertising


Car Launch

• 150,000 people participated

• 35,000+ requests for Test Drives

• 8000+ Cars booked in 10 days

Reveal the Name Contest


Tweet 2 Order


Over 20% All Sales through Facebook


QR (Quick Response) Codes


Case Study

https://in.linkedin.com/in/chandangoyal


How to realize this opportunity?


How many people have you met in the last one year, Professionally?__________

To how many of them have you sent LinkedIn request?_____________


The desire to “stay connected”

We meet people every day, Professionally!Invite them to your LinkedIn Profile

Key to Success


How to leverage LinkedIn?1. Expand Your Reach


Importing Existing Email Accounts


Adding Your Friends & Colleagues


LinkedIn Suggestions


How to leverage LinkedIn?1. Expand Your Reach2. Build Credibility


Your Profile


Skill Endorsements


Declare Accomplishments

Announce your new website, blog posts, Deals, Customers or products/services and drive readers


Share Views through Posts


Get Recommendations“Hit when it’s hot!”

Clients, Partners, Colleagues, Vendors, Friends and Associates.


Plan your Content Calendar• Company News: Awards, Product Launch…• Industry News• Case Study• Insight• Travel Update: e.g. Conference

Participation• LinkedIn Post• …


How to leverage LinkedIn?1. Expand Your Reach2. Build Credibility3. Engage with Relevant People


Practice Engagement


Participate in Relevant Groups


Exercise: Profile Makeover


Let’s continue this conversation…

linkedin.com/in/PradeepChopra

[email protected]

Thanks for Listening!

Social Media for Chartered Accountants and CFOs - ICAI Dubai

Economy & Finance

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