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Social Media Training

http://creativeagencysecrets.com

Social Media Training

1. What are social media?2. The main social media tools3. How to use the tools for business

(and pleasure)4. Integrating Social Media into your

marketing, sales, business development and customer care teams

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What are Social Media

• Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to turn communication into interactive dialogue.

• A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.

• Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.

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Which means...

• People who know people talk about things to each other and share interesting gossip.

• What’s new is..– The overlapping circles– Expanding networks of networks– Discovering niches– Easy access from web, email, phone– It’s free

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http://creativeagencysecrets.com

The main social media sites

• For business you need to consider:– Linked In www.linkedin.com– Twitter www.twitter.com– Facebook www.facebook.com– Niche sites for your industry

• Not all are suitable or appropriate

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Quick Test

• Visit one of the major sites and search for:– Your company– Your top two competitors’ – The most famous person in your

industry

• Discuss

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Key engagement concepts

Social Actions• Like• Follow• Retweet• Blog post• Post a comment• Rate this• Bookmark• Recommend

Business Actions• Click• Visit• Subscribe• Join• Register• Take a survey• Qualify a lead• Purchase

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What to use Social Media for

• Business development– Lead generation, Webinars,

• Public Relations and Brand Awareness– Webinars, virals, product launch

• Product Development– Ideas for new products, research

• Talent Acquisition– reduced agency fees, advertising, pre-selection of

candidates, references

• Employee Communications– Fewer emails, group discussions, disaster/recovery planning

• Shareholder Communications

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Social Media supports business goals

• Listen• Participate• Share Story• Generate Buzz• Build a community and social

network

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• Let’s set up a company page– Directory information– Personnel – Services– Recommendations– Advanced tools• Audiences• Ad campaigns / offers• Analytics

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• Let’s set up a page– Info (directory)–Wall– Fans– Status updates– RSS feeds– Link back to your website– Syndicate

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http://creativeagencysecrets.com

• Let’s set up an account– Choose a name– Info (directory)– Followers– Following– Status updates– RSS feeds–Widget on your website

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What to remember

• The social media platforms you choose to use must – be used by your business’ target

audience – be a meaningful place for your brand to

connect

• Remember slide 10

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Now what?

Discussion• What should I say• How should I say it• Rules for ‘engaging’ online• Pushy users• Trolls

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Inflexion Sensitive

I never said she stole my money – Someone else said itI never said she stole my money – I didn’t ever say itI never said she stole my money – I might have implied itI never said she stole my money – I said someone took itI never said she stole my money – She may have borrowed

itI never said she stole my money – It was someone else’s

moneyI never said she stole my money – she didn’t steal money

Jim Sterne, Target Marketing

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Implementing Social Media

Some areas to consider before roll-out• How will social media impact

corporate communications? Sales?• What software installations will IT

allow?• Who will monitor activity? How?• Set standards and procedures – what

can be said, by whom, when• How will you educate / recruit

colleagues?

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Tools for monitoring

Everything• Postling www.postling.com • SyncApse http://syncapse.com • Hubspot www.hubspot.com Twitter• Hootsuite www.hootsuite.com • TweetDeck www.tweetdeck.com • CoTweet www.cotweet.com • Seesmic http://seesmic.com

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Other things you can do

• Measure engagement• Advertise using social rules • Complaints handling• Ask advice• Apologise• Publish your annual results• #b2bchat Thursdays

http://twitter.com/b2b_chat

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Sources of ‘stories’

• Social news / aggregators: Friendfeed, Digg, diigo

• Social Networks: Facebook, Linked In, Twitter

• User-generated content: Flickr, YouTube, slideshare, blogs

• RSS = really simple syndication- Feedblitz

• Learn how to use an RSS reader

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Questions

• Feedback• Poll• Meetup• What next?