Social Media For Authors and Publishers

Raise Awareness and Sell More Books Using Social Media

Presented by Heidi Richards Mooney RedheadMarketingInc.com

How to Build a Tribe

Social Media for AUTHORS & Publishers

As Authors and Publishers we know that

“The discipline of writing something down is the first

step toward making it happen.”

- Lee Iacocca

But What about that First Step

in Social Media... or the Next...?

Overview of Today's Program

Why Authors Should Use Social Media

Creating Your Platform on the PLATFORMS or... How to Use Facebook, Twitter, Linkedin,

Pinterest and Google+ to raise awareness and sell more books

Other tips, tools and hacks

Why Use it?

•The Search Engines LOVE it!

•Your Audience can Find you!

•Build your Reputation•You can sell MORE

BOOKS!•IT's FREE!

CREATING YOUR SOCIAL MEDIA PLATFORM

“Your social media platform is really about Who you are, what you Stand for, the Quality of information

you share, and how your social media following Remembers you...”

USE SOCIAL MEDIA TO

• Build Excitement about your book/publications/authors

• Post Teasers on Twitter

• Leverage LinkedIn to build a list of Resources

• Use Facebook to have a far-reaching following

• Pinterest to get people sharing your pictures

• Google + to Grab GOOGLE'S Attention

• Put the world on notice that your book is here!

You are the Brand. Sell yourself,

not your latest book.

Lets Begin with

Facebook Best PracticesCREATE A PAGE FOR YOUR BOOK(S)

Link your profile to your Page

Good Posts GET RESULTS

Profile Picture or Book Cover NOT COMPANY Logo

Following and Sharing on Pages and Groups

Use the Author App

POSTING Best Practices

Keep it casual, fun, interestingPost pictures

Post book ExcerptsPost Quotes

Post thought-provoking commentaryCrowdsource

Post regularly but not too often....

Quote YourselfSocial Media for AUTHORS & Publishers

Use TWITTER to Promote

Why Use #Hashtags?

When you use a #hashtag, that phrase becomes a link

#Hashtags are searchable by other users

You can promote your book and your brand

#Hashtags stand out – increase importance and become shareable

Find Others to Follow & Others to Follow YOU!

You can Create Your Own HASHTAGS #

Register your #HASHTAGS

“...I used #Everythingbook to refer to my latest book release for “Everything: What You Give and What

You Gain To Become Like Jesus.”I gave a list of quotes to folks if they’d like

to share them, along with the hashtag. I also included the hashtag in the book

to make it easier for people who tweeted about it. Don’t be afraid to use funny

hashtags too, just for color. But don’t become a hashtag crazy person. You can turn off

readers if you constantly use them.”

– Mary DeMuth

TWEET IDEAS

Start tweeting BEFORE your book is published

Share your publishing process

Once you are published share your excitement

keep tweeting about it

Tease your followers with teasers from the book

Create 50 – 100 promotional tweets

Ask Your Top Followers to Help Promote Your Book

Promote them in Return

Other TWITTER TIPS:

Use and promote your #hashtag in your own Tweets

Publish original Tweets that followers will find useful or interesting

Share interesting and helpful links in your Tweets

Interact regularly with your Twitter followers

Check NOTFICATIONS TO SEE WHAT PEOPLE ARE SAYING ABOUT YOU!

LEVERAGE

Why Be on LinkedIn?

• Links

• Credibility

• Connections

• Research

PARTICIPATE!

“Active participation on LinkedIn is the best way to say, 'Look at me!'

without saying 'Look at me!”

- Bobby Darnell

Join GroupsSocial Media for AUTHORS & Publishers

WHY POST ON PINTEREST?

Graphics Tools

Photos:Wikipedia (creative commons),

MorgueFile, StockFreeImages & Free Digital Photos.net123rf.com (Royalty Free, most start at $1 per picture)

Photo Editing:Pixl.com, ClippingMagic.com etc.

Infographics:Visual.ly, PictoChart, Creately.com, Cacoo.com,

Easelly.com

Pinterest Rules of Engagement:

• Give Your Boards Creative Titles

• Share information that people are interested in

• Reply and thank people who repin and like your pins

• Repin others pins, comment on them, like them

• Promote Your friends and heroes (and other authors)

• Use #Hashtags on your pins for better search results

• Add a “pin it” button to your webpage

• Promote Your Pinterest

“We already have users. We are just upgrading them

to Google 2.0.” Vic Gundotra, Head of Google+

HOW DOES GOOGLE+ GRAB YOU? And Why Should You Care?

• Enhances Your reputation

• Showcases Your work

• Establishing online authority

• Builds and Expands on Your audience

• Drive more traffic to your website or blog

• Grows your email newsletter subscriber list• Increases sales and opportunities

• People are looking for you there!

How do You Grab Google+ to Build an Audience

• Create a solid bio

• Build relationships • Share content • Join Communities • Leave comments

• Look for other authors• Build Your Brand

BUILD YOUR BRAND

Get the Most from Google+

Write articles on Google+

Expand them on your blog

Research Communities in Your Niche

Engage... Engage... Engage

QUESTIONS?

VISIT: www.StandOutOnlineClub.com and check it out!

REGULAR PRICE: $247.00. FAPA MEMBERS TAKE $100 OFF.

ONLY 147.00 USE CODE: FAPA2014VISIT: www.StandOutOnlineClub.com and

check it out!

My Social Media

Facebook: www.Facebook.com/heidirichards.mooney

Twitter: www.Twitter.com/heidirichards

LinkedIn www.LinkedIn.com/in/heidirichardsmooney

Pinterest: www.Pinterest.com/heidisinterests

Google+:https://plus.google.com/u/0/+HeidiRichards/

Social Media For Authors and Publishers

Social Media

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