Post on 01-Sep-2014
description
Social Media 101 - Social Media 101 - Social Media for ChangeSocial Media for ChangeSTFA – Washington, DC STFA – Washington, DC
July 27, 2012July 27, 2012Amy NeumannAmy Neumann
Good Plus Tech, LLCGood Plus Tech, LLCGoodPlusTech.comGoodPlusTech.com
What is the current social media landscape?
Why is social media important for collective impact?
Who, what, when, where, why & how:
TwitterFacebookLinkedInYouTubePinterestOther great sites and tools
Agenda
Topics
• Why social media?• Twitter• Facebook• LinkedIn• YouTube,Pinterest, visual sites• Metrics, scheduling, and content strategy• Resources
“Luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often.”
~ Brian Tracy
Social media is a conversation
– An opportunity to connect with like-minded people– An innovative platform for innovative ideas– A chance to learn–The ability to network globally like never before– Unparalleled ability to listen to conversations already happening and proactively be part of them
Social Media – What It *Is*
It is not a broadcasting/ traditional marketing tool
–Remember the “social” in social media –It’s OK (encouraged) to “break the old rules”–Be engaging and social, not only pushing out company information–Share useful information your audience cares about (things gleaned from AI, for instance) and not strictly company-related. Humans are interested in many things–It is great for public information but is not “secure”
Social Media – What It *Isn’t*
66% of Americans use social media*, and 62% of the world**(In 2011 it was 50% of Americans)***
–http://www.huffingtonpost.com/2012/03/27/email-connects-the-world_n_1381854.html–http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx –http://bits.blogs.nytimes.com/2011/08/26/half-of-america-is-using-social-networks/
Rapid Growth
Social Media June 2012
Word of Mouth – Using Technology
• Discover new resources, people, ideas• Share useful information• Connect with clients, experts, industry leaders• Develop relationships and clients• Keep up on trends, learning, news• Highlight expertise and capabilities
• Like a conversation, only 10-20% should be “about you.” The rest can be broadly interesting and relevant to your audience, including sharing good content from others.
Why Social Media?
3) Graphic Elements should fit within this general area
Frequent contact, sharing news and expertise
• Current events and news • Information interesting and helpful to your audience• Retweeting (sharing) others’ content• Sharing blog posts (link automatically)• Quotes• Replying (conversation)• Thanking people• Following back (real people and companies)• Hashtags to track specific topics (#)• Stay under 120 characters so people can RT
• Frequency of tweets – 3-100+ a day if engagement is high (replying, RTing); minimum 10-20 per week
What Works Well - Twitter
Connect more deeply
• Company updates• Industry information• Questions and Answers• Monitor and comment on comments• Like other pages and posts• Photos are most engaging posts• Facebook is not a secure platform so is perfect for public-
facing information
• Frequency of posting: 1-3 times per day; minimum ideally 3-5 per week
What Works Well - Facebook
Get employees involved
• Create groups to highlight expertise• Create complete Company Profile, ask employees to follow
company• Share text employees can use to update their experience• Provide examples for employees so they are linked to
company• Provide text for employees to update status• More business-focused topics
• Individual employee profiles are key• Update Group 1-5 times a week, answer and ask questions
on relevant Groups
Ideas for LinkedIn
YouTube
Visual storytelling
• Keep most videos short• Tell stories• Simple (non-professional) videos and pictures from employee events
are also good• Use photos, graphics on blog posts so content can be “pinned”• Have a channel and a page where information is available in one place
• Update a couple times a month or so
YouTube, Pinterest
Keep in mind that Content is King...
Be everywhere people spend time, and tailor messaging to the audience there:
Your site / blogYouTubeFlickrGoogle+WikipediaQuora
Many tools are available
• Blogging is ideal place to house content (company site) to refer to continually
• Be sure sharing options and your social media sites are on your website
• Schedule tweets, updates in advance for “evergreen” and events• Track links with URL shorteners like bit.ly, or intergrated like Hootsuite• Review reports to see what topics are most popular, interactive• Create a content/editorial calendar • Multiple users can update and multiple accounts can be tracked in one
place
• Popular tools include Hootsuite, Sysomos, Radian6
Metrics, Scheduling, Content Strategy
http://charitywater.orghttp://livestrong.orghttp://invisiblepeople.tvhttp://liveunited.orghttp://urm.org
http://youtube.com/charitywaterthanks
Excellent Site Examples and Resources
http://tinyurl.com/3q52php - LinkedIn Tips from Bryan Breckenridgehttp://youtube.com/watch?feature=player_embedded&v=nP9FyY9BFM8 Claire Diaz-Ortiz of Twitter “Twitter for Good” trailerhttp://adage.com/article/adagestat/demographics-facebook-linkedin-myspace-twitter/227569/http://rossmcculloch.com/10-must-read-facebook-resources-for-non-profi
Mashable: http://mashable.com/guidebook/twitter/
SocialBrite: http://socialbrite.org/sharing-center/tutorials/twitter/ http://socialbrite.org/sharing-center/glossary/
Text
https://facebook.com/nonprofitshttp://Hope140.orghttp://learn.linkedin.com/nonprofits/http://youtube.com/nonprofitshttp://bethkanter.org/wikipedia/
http://sparked.comhttp://catchafire.orghttp://taprootfoundation.orghttp://socialbrite.org/2011/04/08/10-rules-for-how-nonprofits-should-use-twitter/http://socialmediatoday.com/leo-widrich/371186/10-top-twitter-tools-suggested-pros
http://charityideasblog.com/2010/11/03/how-to-set-up-twitter-in-3-minutes/
Thank You!Amy Neumann
amy@goodplustech.com440.867.2155
http://goodplustech.comhttp://charityideasblog.com
http://twitter.com/CharityIdeas