Post on 11-May-2015
description
Social Media Explained
Who is Lara Solomon?
• Owner of the Mocks brandwww.MyMocks.com
• Author of Brand New Day – The Highs & Lows of Starting a Small Business
www.BrandNewDay.com.au
• Chief Rabbit at Social Rabbitwww.SocialRabbit.net
• Big Foot at Steps Online Facebook Trainingwww.StepsLearning.com
• Winner of Telstra NSW Micro Business Award 2008• Finalist in Telstra Young Businesswoman Award in 2005 and 2008• Blogger for www.SmartCompany.com.auThese are Mocks – sock
covers for mobile phoneswww.SocialRabbit.net
• Introductions by you
• What social media is
• YouTube
• Blogging
• Flickr
• FourSquare
• How to decide what to use
Let’s Watch a Video
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers…… Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age. Source: Wikipedia.com
What is Social Media?
OR…. a way to have a conversation with your audience
What is Social Media?
How many Social Networking Sites are out there?
Take a guess…………..
Top 20 Social Networking Sites in the world….
Source: Wikipedia.com Jan 2010
Rank Name Description/Focus Registered users Registration 1 Facebook General. 500 million Open to people 13 and older
2 Qzone General. In Simplified Chinese; caters for mainland China users 300 million Open to the General Public
3 Twitter General. Micro-blogging, RSS, updates 145 million Open4 MySpace General, but with a music focus. 130 million Open to ages 13 and up.5 Windows Live Spaces Blogging (formerly MSN Spaces) 120 million Open
6 Habbo General for teens. Over 31 communities worldwide. Chat Room and user profiles. 117 million Open to people 13 and older
7 Orkut General. Owned by Google Inc. Popular in Brazil and decreasingly, in India 100 million Open to people 18 and older,
8 Friendster General. Popular in Southeast Asia. No longer popular in the western world. 90 million Open to people 16 and older.
No children allowed.
9 hi5General. Popular in India,Portugal, Mongolia, Thailand, Romania, Jamaica, Central Africa and Latin America. Not popular in the USA.
80 million Open to people 13 and older. No children allowed.
10 LinkedIn General but mainly business 75 million Open to people 18 and older.
11 TaggedGeneral. Subject to quite some controversy about its e-mail marketing and privacy policy.
70 million Open
12 Flixster Movies 63 million Open to people 13 and older13 Vkontakte Russian social network. 59 million Open
14 NetlogGeneral. Popular in Europe, Turkey, the Arab World and Canada's Québec province. Formerly known as Facebox and Redbox
59 million Open to people 13 and older
15 MyLife Locating friends and family, keeping in touch (formerly Reunion.com) 51 million Open
16 Classmates.com School, college, work and the military 50 million Open to people 18 and older17 Odnoklassniki General. Popular in Russia and former Soviet republics 45 million Open18 Bebo General. 40 million Open to people 13 and older19 Badoo General, Popular in Europe 37 million Open to people 18 and older
20 Flickr Photo sharing, commenting, photography related networking, worldwide 32 million Open to people 13 and older.
Source date: 16/2/10
Age of users on social networking sites
Source date: 16/2/10
Demographics of users on social networking sites
Is social networking worth it video
People use the internet to make purchase decisions and recommendations to others
Are you convinced yet?
Before You Start Work out What You Want
Work out…- Why you want to use social media?- Do your audience use it?- What do you want to achieve from using it?
Do You Google Yourself & Your Business?
80% of people google a business before working with them
0 Realtime results3 Blog results
333 total results
Social Media To Use
®
The Different Facebook Accounts
Types of Facebook Accounts - Profile
Types of Facebook Accounts - Group
Types of Facebook Accounts - Page
Pages express individuality
Why have a page?
To promote your product /service/business To increase brand awareness To reach people globally To increase the number of people you reach To increase sales To tell customers about new products/services To get feedback on products/services To create a community for your business/brand To engage your customers To increase purchase intent To build a relationship with your audience To make your customers feel loved!
Page appears in online search
Page updates appear in news feeds of fans
Position yourself as an expert
Promote Events
Consumers answering each others questions
Grow A Community
Engage with Your Audience
Mocks video comp
Consumers saying that they haven’t received their Mocks
Listen to Your Audience
Love negative comments!
Repurpose Content
Research
Facebook Ad’s
Fans grew from 4,333 to 336,000 due to this ad
Stats on Page Likers
React in real time
Started on Feb 3, Fans on Feb 10th = 2322
Facebook Places
Facebook Places & Page Combined
Twitter is Growing
Twitter Usage
March 2010 statistics
Twitter Usage
Twitter Usage
March 2010 statistics
Twitter Usage
March 2010 statistics
Twitter is Growing
– Average age on Twitter is 39 Years Old– 2.5 Million Australians are on Twitter
Customise your page
Customise your page
Your profile appears in online searches
Search for Mudgee
Search for #mudgee
Drive people to your website
Hashtags
Direct to your website
Promote blogs
Communicate Offers
Respond to customers
Starting on Twitter
• Jump in!
• Choose to use it for personal or business - choose your name accordingly
• Personalise your profile with a photo
• Follow people
• Follow the top Twitter users for ideas
• Search and see who is talking about your keywords
• Engage/talk to people
• Follow people who follow you (when you start)
• Communicate with customers
• Use favourites to save your favourite messages
• Publish helpful content
• Use Twitter for events – hashtags for others to follow
Starting on Twitter
• Create quality content that will generate interest when someone reads it
• Have a link to allow people to find out more if they like your tweet
• Tweet regularly. Twitter is all about “recentcy” and your efforts to keep your
content fresh are handsomely rewarded by Google and others
• Get going! You really could be generating leads using Twitter
• Remember to use keywords important to your business in your tweets
Twitter Don’ts
• Be Overly Self-Promotional
• Only Include Links to Your Own Blog
• Follow Anyone and Everyone
• Don’t Establish a Personality
• Don’t Interact With Other Twitter Users
• Don’t Share Your Twitter Profile on Your Website
• Don’t Monitor Your Own Brand Chatter
• Don’t Customize Your Twitter Profile
• Only Tweet Once Per Week
Measuring Twitter
• The number of followers you have is a measure of your raw
distribution power!
• Use Twitter Grader (www.twitter.grader.com)
• Look at how many @replies you get on tweets
• Number of new leads and visitors
App’s for Twitter
TweetDeck
Can also be used to update your Facebook page & LinkedInPlus you can now schedule message on it
Search for Mudgee Tourism
Create Your Own YouTube Channel
Why YouTube?
Why YouTube?
What is LinkedIn?
• Professional social network with 90 million members• 1.2m in Australia
• Average age of 37 years old• Average income of $108,000
• An online network to build your reputation• A place to find a job• A place to find staff
• A place to do research• A place to find answers
• A place to promote events
Profile
Company Profile
Search Engine Results
Link to your blog
Communicate
Promote yourself as an expert
Research Resource
Recruitment
Get recommendations
Networking Groups
Networking
Promote Events
Integrates with Outlook/webmail & Twitter
Blogging
What is a Blog?
A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.
Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (Art blog), photographs (photoblog), videos (video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts. Source: wikipedia.com
Is Anyone Using Blogs?
Source: Technorati.com State of the Bloggersphere 2010
What do People Say About Blogs?
Source: Technorati.com State of the Bloggersphere 2010
Which sources do you trust for brand, product, or service information?
Source: Technorati.com State of the Bloggersphere 2010
What is your likelihood to recommend a brand, product, or service from these information sources?
Or Photobucket, or Picasso etc….
Photo Blog
Photo Sharing
How FourSquare Works…
• You create a deal• When people check into your place they can claim the deal
Why Use it?• People have to go to your venue to claim it• People can recommend your venue to others’• FourSquare can be linked up to Facebook for users
How to Determine the Best Solution for You
• Which one do you enjoy using?
• How much time do you have?
• Who will implement it?
• Can you be consistent?
• Does it fit into your marketing strategy?
• What content do you already have?
- HARD WORK
You Should know that Social Media is….
- PART OF MARKETING
- NOT A SILVER BULLET
- A WAY TO PROMOTE
- SOMETHING THAT TAKES TIME
Integrating Social Media
1. Add your social media icons to:1. Your email signature & your team’s2. Your website – on every page, not just on one
2. Promote other social media links on your social media, eg Twitter on Facebook
3. Promote your social networks in your current marketing
4. Integrate your on and off line marketing
5. Make it easy for people to contact you online
6. Use your online marketing materials offline and vice versa
7. Look at what you have already created, eg newsletters, posters, flyers etc. and reuse them
8. Make it part of your marketing plan
9. Make someone responsible for it
10. Use it to build relationships, not just SELL
www.SocialRabbit.net
http://au.linkedin.com/in/LaraSolomon
www.Facebook.com/SocialRabbit
www.Twitter.com/LaRoo
www.YouTube.com/user/TheSocialRabbit
Questions