Post on 06-Dec-2014
description
Social Media and YouLisa Du Bois Low
Assoc. Director, Digital Communications & Emerging Media
Texas Tech University
@ldlow
Who Are You?
TwitterNetworking, breaking news, knowledge base/resources
LinkedInNetworking, exchange expertise, increase your visibility, special interest groups
Blog/WebsiteShowcase your talents
FacebookPersonal space
@ldlow
Where are you?
Geo-based: Yelp, FB Places,
Foursquare & Foodspotting Virtual tips, discounts and
recommendations Find and connect with
friends
@ldlow
Don’t over-share.
Build and Protect Your Personal Brand
What are your goals?
What’s your strategy?
What are you willing to share and with whom?
Form a support network!
@ldlow
Social Media & You: Dress To ImpressLinkedIn
Formal
All professional, all the time. Your virtual resume.
Business Casual
Know your friends: it’s a company picnic and neighborhood block party rolled into one.
Business Cocktail
Dazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes.
@ldlow
Don’t Bring Social Media to the Party
@ldlow
Got my drunk text on,
I’ll regret it in the mornin’, but tonight,
I don’t give a I don’t give a I don’t give a
Don’t Get Dooced!
Devry Professor Fired for blog criticizing the university.
Pennsylvania HS teacher fired for “lazy whiners” blog.
Massachusetts teacher fired over Facebook comments.
@ldlow
Do you tweet?
Keep it clean. Don’t be snarky.
Remember if you mention someone, they are probably listening.
Tweet: 140 characters or less
@: Sends a tweet directly to another twitter user (public)
DM: Sends a tweet directly to another twitter user (private)
RT: Retweet someone's tweet
Hashtags: The # symbol is used to mark keywords or topics
Find interesting Tweets Connect with like-minded
Tweeple Virtually attend
conferences and events without leaving your office
@ldlow
Voice your concern or opinion, then move along.
Take a breath, count to 10, play angry birds.
Remember, brands are run by real people.
Ask yourself if you would feel comfortable making your comments face-to-face.
Don’t be a troll.
Lock and Load!
http://chronicle.com/blogs/profhacker/six-steps-for-checking-your-facebook-privacy/30402
Step 1: Acceptance
Step 2: Check your settings and TOS
Step 3: Stay informed
Step 4: Know thy friends
Step 5: Have a plan
Step 6: Rinse & Repeat
Facebook Privacy Settings
Apps (FB + Others)
Geo-based
Syndication
@ldlow
O crap. My Parents Joined Facebook.All kinds of awkward…
@ldlow
O crap. My Parents Joined Facebook.Good for some laughs, though!
@ldlow
Draw the line, or someone else will draw it for you.
DISCUSSION