Social Media and YouLisa Du Bois Low

Assoc. Director, Digital Communications & Emerging Media

Texas Tech University

@ldlow

Who Are You?

TwitterNetworking, breaking news, knowledge base/resources

LinkedInNetworking, exchange expertise, increase your visibility, special interest groups

Blog/WebsiteShowcase your talents

FacebookPersonal space

@ldlow

Where are you?

Geo-based: Yelp, FB Places,

Foursquare & Foodspotting Virtual tips, discounts and

recommendations Find and connect with

friends

@ldlow

Don’t over-share.

Build and Protect Your Personal Brand

What are your goals?

What’s your strategy?

What are you willing to share and with whom?

Form a support network!

@ldlow

Social Media & You: Dress To ImpressLinkedIn

Formal

All professional, all the time. Your virtual resume.

Facebook

Business Casual

Know your friends: it’s a company picnic and neighborhood block party rolled into one.

Twitter

Business Cocktail

Dazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes.

@ldlow

Don’t Bring Social Media to the Party

@ldlow

Got my drunk text on,

I’ll regret it in the mornin’, but tonight,

I don’t give a I don’t give a I don’t give a

Don’t Get Dooced!

Devry Professor Fired for blog criticizing the university.

Pennsylvania HS teacher fired for “lazy whiners” blog.

Massachusetts teacher fired over Facebook comments.

@ldlow

Do you tweet?

Keep it clean. Don’t be snarky.

Remember if you mention someone, they are probably listening.

Tweet: 140 characters or less

@: Sends a tweet directly to another twitter user (public)

DM: Sends a tweet directly to another twitter user (private)

RT: Retweet someone's tweet

Hashtags: The # symbol is used to mark keywords or topics

Find interesting Tweets Connect with like-minded

Tweeple Virtually attend

conferences and events without leaving your office

@ldlow

Voice your concern or opinion, then move along.

Take a breath, count to 10, play angry birds.

Remember, brands are run by real people.

Ask yourself if you would feel comfortable making your comments face-to-face.

Don’t be a troll.

Lock and Load!

http://chronicle.com/blogs/profhacker/six-steps-for-checking-your-facebook-privacy/30402

Step 1: Acceptance

Step 2: Check your settings and TOS

Step 3: Stay informed

Step 4: Know thy friends

Step 5: Have a plan

Step 6: Rinse & Repeat

Facebook Privacy Settings

Apps (FB + Others)

Geo-based

Syndication

@ldlow

O crap. My Parents Joined Facebook.All kinds of awkward…

@ldlow

O crap. My Parents Joined Facebook.Good for some laughs, though!

@ldlow

Draw the line, or someone else will draw it for you.

DISCUSSION