The Social Media Connection for Chapters

Michael Merritt @MichaelMerritt

Home chapter: Nebraska and LincolnNational Advisor for Inter Mountain West Area Chapters

Jennifer Tomarchio, CPLP @Jenni694

Home Chapter: South FloridaNational Advisor for Sunshine Area Chapters

Tweet #ASTDALCS102

Social Media Revolution

http://youtu.be/0eUeL3n7fDs

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What’s In It For YOU?

Use social media to engage and recruit chapter members, communicate chapter events, and promote your chapter.

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Tweet #ASTDALCS102

• During this collaborative session, please feel free to Tweet your– Ideas / Tips / Discoveries / Ah Ha! Moments

• Everyone benefits!• Hashtags: #ASTDALC #ASTD #ASTDChapters• Mentions: @jenni694 @MichaelMerritt

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Session Challenges

• Questions will be posted via Twitter

• Respond using C1, C2, C3, etc. and the session hashtag #ASTDALCS102

• QR Code Challenges on tables

Social MediaChampion

Social Media Toolkit

• What is Social Media?• Types of Social Media• Creating a Social Media Plan• Best Practices• Resources

www.astd.org/clcClick the Social Media Tab

Challenge #1

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C1) How can you use Social Media to provide more value to members?

Tweet your answer(s)

So What? / Why Tweet?• Communicate directly to and among chapter members, and

potential members• Put your message in front of people where they already are • Connect with millennials and seniors• Secure transfer of learning from events• Pooled knowledge and wisdom• Easy to connect - don’t have to be at an event • Messages are easy to pass on to many• Teach members to use the tools that are growing in use in their

workplaces and communities• Rapid mobilization for member and community needs• Added value to members

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TYPES OF SOCIAL MEDIA

When to Use What

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I create training

I “like” training

I hang out with people who like training

This is where I conducttraining

Watch me train!

I’m skilled at multiple types of training

Here’s a training ice breaker

Cool pictures of my last training event

I write (blog) about training best practices

I recommend my favorite Places to buy training tools

I am listening to one of my mentor’s training sessions

What Tools to Use

• What do we want to accomplish? • Whom do we want to reach?• Which media offers the best access to

membership and community? • How much time do we have and will you

spend?

Twitter

• Build relationships with potential members• Create personal connections with existing

members• Provide content for your members• Additional, collaborative learning during

chapter events• Resources:

Twitter 101: http://bit.ly/jTaTDC

Getting Started

• Set up your account – recognizable name• Brand yourself

– 1 line “bio”– Website address– Actual location– Use a picture…Don’t be an Egg Head!

• Find people/members to follow• Invite them to follow you

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Follow Other Chapters

http://goo.gl/TsHWn

Challenge #2

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C2) Does your chapter have a Twitter account? Hashtag?

Tweet your answer(s)

The Backchannel

• Poll Participants• Ask Questions• Check for understanding• Distribute information• Watch for Q & A• Resource:

The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever by Cliff Atkinson http://tinyurl.com/d4pubwz

Tools / Apps

• Tweetdeck (http://www.tweetchat.com)

• Hootsuite (http://www.hootsuite.com)

• Tweetchat (http://www.tweetchat.com)

• SAP (http://www.sapweb20.com/blog/powerpoint-twitter-tools/) 17

Check the Backchannel

LinkedIn

• Create a Chapter Group (Greater Atlanta Group )– Add websites– Upload contacts– Use to create discussion, job board, etc.– Open or closed?– Invite your National & not local members

• Resources:Group Managementhttp://learn.linkedin.com/group-management/LinkedIn Expert Tip: How to Create a Group in LinkedIn (YouTube video)http://www.youtube.com/watch?v=2zoqw3b290o

Facebook• Create a chapter “fan” page

– Can send messages directly to your members– YouTube video box, content info, photos, blog– Post photos from meetings– Send invites to chapter events– Upload notes (press releases)– Metro DC

• Resources: Managing your page:http://www.facebook.com/help/?page=904How to create your fan page:http://www.youtube.com/watch?v=xhP0wvAsnQA&feature=related

Google+

• Centralized professional and personal information (Circles)

• Hangout• Sparks• Huddle

YouTube

• Create a chapter YouTube channel to post advertising messages

• Post vignettes of highlights from live events• Share videos of upcoming speakers

• Resources:YouTube 101: How to Upload http://www.youtube.com/user/youtube?blend=3&ob=4#p/search/17/SzSwnbxb9TY

Blogging

• Use to engage chapter members in writing posts to continue the discussion post event

• Share reflections following events or other activities• Establish schedule and topic list for blogs

• Resources:How to Start a Bloghttp://www.howtostartablog.org/Blogger: How to start a blog http://www.youtube.com/watch?v=bU4gXHkejMo

Marketing Tips

1. Develop a strategy by identifying your objectives and your audience

2. Launch an initiative designed to achieve your objective and reach your target audience

3. Feed and nurture your initiative4. Measure and evaluate your initiative

Marketing Plan

• Blog 1 – 2x month• Twitter posts – increase frequency as event approaches• LinkedIn – start discussions related to topic / follow up

afterward• Facebook

– Post events / invites– Post Youtube videos to promote – Follow up with event photos – Media releases

Check the Backchannel

Analytics / What’s the ROI?

Analytics / What’s the ROI?

Analytics / What’s the ROI?

Analytics / What’s the ROI?

Sustaining Engagement

• Involve Chapter Leaders• Create Board Position

(Director of Social Media; VP of Technology)

• Include Social Media in all Communications

• Involve and Engage Chapter Members

The New Social Learning: A Guide to Transforming Organizations Through Social Media [Paperback]by Tony Bingham, Marcia Conner, and Daniel H. Pink (Sep 1, 2010)

http://tinyurl.com/8obvu9k

Resources

Social Media for Trainers

Social Media for Trainers: Techniques for Enhancing and Extending Learning (Essential Tools Resource)Jane Bozarth (Author)

http://tinyurl.com/9yc6vse

Thank You!

Jennifer Tomarchio, CPLPjennifer.tomarchio@firstdata.comMobile: 954-461-5724@jenni694

Michael MerrittMichaelMerritt@hdrinc.comMobile: 402.968.2006 @MichaelMerritt