Post on 16-May-2015
description
Corey Lark, Open Channels Group, @coreylark
Stephanie Scott, American Airlines, @schtebnay
#SMCFW
9 ESSENTIAL STEPS TO A SOCIAL MEDIA CAMPAIGN
• Collaborate with client and/or team to determine and agree upon goals• Revenue• Growth• Exposure/Awareness• Traffic• Impressions
• Set SMART goals• Specific, Measurable, Attainable, Realistic, Timely
@smcfortworth | #smcfw
1. DEFINE YOUR GOALS
• Listen
• Tactics
• Timeline
• Roles
• Look and Feel
• Content
• Content Calendar
@smcfortworth | #smcfw
2. DEVELOP STRATEGY
• YouTube
• Google+
@smcfortworth | #smcfw
3. CHOOSE YOUR FORUM
• Personality characteristics
• What would he or she say?
• What can people expect from him/ her?
• Who does he or she remind us of?
@smcfortworth | #smcfw
4. ESTABLISH YOUR VOICE
• Name campaign
• Best times to post (when you eat)
• Original content
• Tweets 120 characters
• Short Facebook posts
• Call to action
• Mix it up – photos, videos
@smcfortworth | #smcfw
5. LAUNCH CAMPAIGN
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6. MAINTAIN/MANAGE
• ENGAGE• Participate in two-way dialogue with your
community/followers
• Provide relevant content
• Add value to your community
@smcfortworth | #smcfw
7. MONITOR, MEASURE, REPORT
• Monitor/Measure• Mentions• @ Replies• Likes• Click-thrus• Shares• Impressions• Demographics
• Capture/communicate success stories
@smcfortworth | #smcfw
8. REVIEW, REFINE, REVISIT
• What worked well? What didn’t?
• What helped contribute to success (title, keywords, links, etc.)?
• Measure results vs. objectives
• Why did we succeed or fall short?
• Adjust strategies and measures
• Test new ideas
@smcfortworth | #smcfw
9. REPEAT
• LEARN from your last campaign
• DO IT AGAIN!
@smcfortworth | #smcfw
CASE STUDY
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CASE STUDY
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CASE STUDY
@smcfortworth | #smcfw
@smcfortworth / #SMCFW
Facebook.com/smcfw
www.smcfw.org
@openchannelspr / @coreylark
facebook.com/openchannelsgroup
www.openchannelsgroup.com
@americanair / @schtebnay
facebook.com/aa
www.americanairlines.com