Social media business and profile development to improve market traction Presentation

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Transcript of Social media business and profile development to improve market traction Presentation

Social media: business and profile development to

improve market traction

@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton

Daniel Knowlton

What you will learn…

@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton

1. What Social Media is.

2. Why you should consider Social Media.

3. 5 steps to get traction and start raising your profile.

Who am I?

Digital Marketing SpecialistFounder of KPS Digital MarketingProlific BloggerSerial Networker

@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton

What is Social Media?

@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton

Just Like Networking!

@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton

Why consider Social Media?

@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton

1. Presence and brand awareness2. Build relationships with your audience3. Build an online community4. Become a Key Centre of Influence5. Increase traffic to your website6. Lead Generation

1. Presence and Brand Awareness

@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton

2. Build relationships with your audience

@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton

3. Build an online community

@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton

4. Become a Key Centre of Influence

@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton

5. Increase traffic to your website

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6. Lead Generation

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Getting Traction

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1. Research2. Use free resources to learn3. Follow thought leaders4. Create an Action Plan5. Measure Success

Research

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Research

Followerwonk

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Research

Social Media Searches

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Research

Buzzsumo.com

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Use Free Resources to Learn

@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton

Use Free Resources to Learn

SocialMediaExaminer.com

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Use Free Resources to Learn

blog.bufferapp.com

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Use Free Resources to Learn

Kpsdigitalmarketing.co.uk/blog

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Follow Thought Leaders

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Follow Thought Leaders

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Gary Vaynerchuk

@Garyvee

Follow Thought Leaders

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Social Media Examiner

@SMExaminer

Follow Thought Leaders

@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton

Daniel Knowlton

@Dknowlton1

Create an Action Plan

@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton

Measure Success

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Measure Success

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Google Analytics

Measure Success

@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton

Social Media Analytics

Measure Success

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Klout Score

Getting Traction

@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton

1. Research2. Use free resources to learn3. Follow thought leaders4. Create an Action Plan5. Measure Success

kpsdigitalmarketing.co.uk

KPS Digital Marketing

Daniel Knowlton

KPS Digital Marketing

Any Questions?

@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton

@DKnowlton1