Post on 19-Aug-2015
Social media for the creative industry
What works, what doesn't and why
Farhan Lalji | farhan@adavengers.com | September 2010
The plan• Introductions• An introduction to social media• Working session 1• Sharing work• Working session 2• Closing remarks
Quick intro• Founder, Ad Avengers • Yahoo! EU marketing operations manager• London Business School MBA• Business Development• Communications consulting• Web development and design• McMaster University - Human factors
• Linkedin/in/farhanlalji• Facebook.com/farhanlalji• Twitter.com/farhanlalji
An introduction to social media• What’s so different about social media• Using the right tools for the right job• Be transparent or else• Be benefit driven
Trust• People trust brands less• People will always trust people• Trusting people you know is easier than
trusting people you don’t• Trusting people other people know is also
easier than trusting people you don’t• Build trust by participating
Knowing when and how to use what
Linkedin – purely professional Wordpress – establishing
strategy/thought leadership Twitter – professional / personal
overlap, distribution Flickr – creativity Myspace – creativity and
connections Facebook – personal and connecting,
distribution
Use the right tool for the job Twitter
Search.twitter.com Look up locations PR agencies / Newspapers CONNECT
Facebook Search groups Ads Locations ENTERTAIN
99 Designs / Ad Avengers / eLance / Creative floor Actual jobs, projects Share work Allow potential employers to view
your work GET PAID
Linkedin People Recommendations PROFESSIONAL
Flickr Photographs Comment Groups VISUAL
Behance Portfolio PROFESSIONAL VISUALS
Blogging (blogger/Wordpress etc) | Slideshare When you want to influence Comment on other people’s blogs Build a profile THOUGHT LEADERSHIP
Tools• Who do you want to attract?• What assets do you have?• There’s a lot out there• Take it one step at a time (but try different
things)• Use the right tool for the job!
Transperancy• People want the truth• If you don’t tell the truth, someone else will• Share insights and go beyond the detail• Don’t be afraid to share some personal
moments
The value of a man should be seen in what he gives and not in what he is able to receive.
- Albert Einstein
Benefits• People know what’s valuable, so give things
that are valuable• Things that are valuable are more likely to
be shared• Don’t think short term at the expense of
long term
Money• Invest to make return• Think about packages, offering something of
value to work with other things at a price• Use the power of social media for good
(making money can be good)
What matters• Trust - Build trust by participating• Tools – Use the right tool for the job • Transparency – Tell the truth and be personal • Benefits - think win/win• Money – can be made, but investment is
needed
Appendix – tools and termsTools• Tweetdeck – social media aggregator –
www.tweetdeck.com• Bit.ly – url shortening service – http://bit.ly/• Hootsuite – great for corporate twitter
accounts with multiple users – http://www.hootsuite.com
Appendix – tools and termsTerms• Retweet (rt) – re-posting a message from someone you
follow to your followers, something you believe is of interest to the people who follow you
• @ replies – using the @ symbol followed by the username (eg. @farhanlalji to send me a reply or a message)
• DM – direct message, a private message only visible to the two users, the one sending the message and the one receiving the message
• # - hashtag, to be used in a tweet to ensure that the tweet shows up in a conversation / search for the subject