Social Media and Tourism in Protected Areas

Aivar Ruukel29. june 2012Tartu, Estonia

PrivateLocal

Businessin

Soomaasince 1994

PhD Student at EMU 2011-2015

INFLUENCE OF ONLINE TRAVEL PHOTO SHARING ON VISITS TO EUROPEAN NATIONAL PARKS

MSc at EMU 2011

findings / recommendations10

Travellers use social media in all phases of travel...1

...before

during

after

2 Online Sharers: Why are they important?

- They influence others- can become your digital ambassadors

Travel Photos are the most popular form of content

shared online3

FREE internet is crucial4

BLOGGING

1) Content marketing2) Communication & participation3) Learning Social Media

5

Real Time = Mobile 6

Location!7

Fish Where the Fish Are !Fish Where the Fish Are !

8

Find & Engage with Find & Engage with Your Digital Champions !Your Digital Champions !

9

Be Aware of the Iceberg !

10