SOCIAL MEDIA AND THE MEANING OF LOVEA Web 2.0 Roundtable

ABOUT MARCI DE VRIES Veteran of the Web since 1998 Social Media Expert

Founded and sold two social media companies Developed and monetized proprietary blog

distribution software Created and monetized Social Press Room

concept Worked with nearly 100 companies nationwide Paid lecturer nationwide on Social Media President-elect for the Baltimore Chapter of the

American Marketing Association Top 40 under 40 BBJ/Baltimore Magazine Professional blogger

ABOUT MARCI DE VRIES Sample Social Media Client List:

Home Depot Target John Deere Johns Hopkins School of Public Health IWIF NAIOP American Institute for Architects St. John Properties PHH Arval Finnegan Henderson Sandy Spring Bank 1st Mariner Bank AMA Baltimore

TODAY’S AGENDA

• Using “Love” as a branding metric

• Human emotion meets Technology

• Does Brand Love = Money (and should it?)

• The Future of socializing on the Web

SOCIAL MEDIA VENUES

“LOVE” AS A BRANDING METRIC

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LOVE AS BRAND

What are we trying to accomplish?

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LOVE AS BRAND

Image Courtesy of Saatchi

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LOVE AS BRAND

What is Brand (courtesy of Seth Godin)

Consumer’s perspective:

What to Emotional Payoff = BrandExpect of Expectation

Web does this quicker, better, and cheaper than other venues.

LOVE AS BRAND

Social Contact integrated into all online communication

LOVE AS BRAND

Social Contact integration results, AMABALTIMORE.org

HUMAN EMOTION MEETS TECHNOLOGY

HUMAN EMOTION MEETS TECHNOLOGY

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What companies are starting to think about:- The loudest voice doesn’t always win- Employees’ personal brand + Company brand- Customer’s personal brand

HUMAN EMOTION MEETS TECHNOLOGY

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Fan Page

Take a deep breath…

HUMAN EMOTION MEETS TECHNOLOGY

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HUMAN EMOTION MEETS TECHNOLOGY

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DOES LOVE = MONEYAnd should it?

DOES LOVE = MONEY (AND SHOULD IT)?

DOES LOVE = MONEY (AND SHOULD IT)?

DOES LOVE = MONEY (AND SHOULD IT)?

DOES LOVE = MONEY (AND SHOULD IT)?

DOES LOVE = MONEY (AND SHOULD IT)?

64,500 VOTES IN 7 DAYS

DOES LOVE = MONEY (AND SHOULD IT)?

Q1, 200978,000 page views18,700 visitors

Content shares for“What is a Variable Annuity” 211/month

DOES LOVE = MONEY (AND SHOULD IT)?

My Blog

Define Success

THE FUTURE OF SOCIALIZING ONLINE

THE FUTURE OF SOCIALIZING ONLINE

P=Producer C=Consumer

In a nutshell:• Web 1.0  is like buying a can of Campbell's Soup

• Web 2.0 is like making homemade soup and inviting your soup-loving friends over

• The semantic web is like having a dinner party, knowing that Tom is allergic to gluten, Sally is away ‘til next Thursday and Bob is vegetarian.

Semantic Web = The Web will compute “love” on our behalf

The Future of Socializing Online

“Online” will also mean “my phone is turned on”

Social media integrated into phonesSmall Screen = new graphic design

Think “Click to call” Think “Never alone” In-Store Online Research Mobile coupons “Short Code” (text YES to 33445) Barcode Photos

Targeting accurate to 3 FEET

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The Future of Socializing Online

THANK YOU

MARCI DE VRIESMDV INTERACTIVEPHONE: 443-858-7392WWW.MDVINTERACTIVE.COM

But enough about me… Let’s talk about you.