Social Media and the Meaning of Love
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Transcript of Social Media and the Meaning of Love
SOCIAL MEDIA AND THE MEANING OF LOVEA Web 2.0 Roundtable
ABOUT MARCI DE VRIES Veteran of the Web since 1998 Social Media Expert
Founded and sold two social media companies Developed and monetized proprietary blog
distribution software Created and monetized Social Press Room
concept Worked with nearly 100 companies nationwide Paid lecturer nationwide on Social Media President-elect for the Baltimore Chapter of the
American Marketing Association Top 40 under 40 BBJ/Baltimore Magazine Professional blogger
ABOUT MARCI DE VRIES Sample Social Media Client List:
Home Depot Target John Deere Johns Hopkins School of Public Health IWIF NAIOP American Institute for Architects St. John Properties PHH Arval Finnegan Henderson Sandy Spring Bank 1st Mariner Bank AMA Baltimore
TODAY’S AGENDA
• Using “Love” as a branding metric
• Human emotion meets Technology
• Does Brand Love = Money (and should it?)
• The Future of socializing on the Web
SOCIAL MEDIA VENUES
“LOVE” AS A BRANDING METRIC
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LOVE AS BRAND
What are we trying to accomplish?
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LOVE AS BRAND
Image Courtesy of Saatchi
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LOVE AS BRAND
What is Brand (courtesy of Seth Godin)
Consumer’s perspective:
What to Emotional Payoff = BrandExpect of Expectation
Web does this quicker, better, and cheaper than other venues.
LOVE AS BRAND
Social Contact integrated into all online communication
LOVE AS BRAND
Social Contact integration results, AMABALTIMORE.org
HUMAN EMOTION MEETS TECHNOLOGY
HUMAN EMOTION MEETS TECHNOLOGY
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What companies are starting to think about:- The loudest voice doesn’t always win- Employees’ personal brand + Company brand- Customer’s personal brand
HUMAN EMOTION MEETS TECHNOLOGY
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Fan Page
Take a deep breath…
HUMAN EMOTION MEETS TECHNOLOGY
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HUMAN EMOTION MEETS TECHNOLOGY
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DOES LOVE = MONEYAnd should it?
DOES LOVE = MONEY (AND SHOULD IT)?
DOES LOVE = MONEY (AND SHOULD IT)?
DOES LOVE = MONEY (AND SHOULD IT)?
DOES LOVE = MONEY (AND SHOULD IT)?
DOES LOVE = MONEY (AND SHOULD IT)?
64,500 VOTES IN 7 DAYS
DOES LOVE = MONEY (AND SHOULD IT)?
Q1, 200978,000 page views18,700 visitors
Content shares for“What is a Variable Annuity” 211/month
DOES LOVE = MONEY (AND SHOULD IT)?
My Blog
Define Success
THE FUTURE OF SOCIALIZING ONLINE
THE FUTURE OF SOCIALIZING ONLINE
P=Producer C=Consumer
In a nutshell:• Web 1.0 is like buying a can of Campbell's Soup
• Web 2.0 is like making homemade soup and inviting your soup-loving friends over
• The semantic web is like having a dinner party, knowing that Tom is allergic to gluten, Sally is away ‘til next Thursday and Bob is vegetarian.
Semantic Web = The Web will compute “love” on our behalf
The Future of Socializing Online
“Online” will also mean “my phone is turned on”
Social media integrated into phonesSmall Screen = new graphic design
Think “Click to call” Think “Never alone” In-Store Online Research Mobile coupons “Short Code” (text YES to 33445) Barcode Photos
Targeting accurate to 3 FEET
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The Future of Socializing Online
THANK YOU
MARCI DE VRIESMDV INTERACTIVEPHONE: 443-858-7392WWW.MDVINTERACTIVE.COM
But enough about me… Let’s talk about you.