@MayoMedEd

Problem.

@MayoMedEd

Mayo Clinic has all of these great resources on MayoClinic.org…How can we spread the word?

@MayoMedEd

@MayoMedEd

Solution.

@MayoMedEd

Social Media.That’s where the patients are!

@MayoMedEd

Social Media Works for Reaching Patients…

Account: Followers:Facebook 511,000+ Page likesYouTube 12,600,000+ ViewsTwitter - @MayoClinic 777,000 Followers

@MayoMedEd

@MayoMedEd

…Can Social Media Reach Medical Professionals?

Pulling CME into the Social Media Realm

CME

@MayoMedEd

Interest Timeline

#MedEd was popularized on

Twitter

Early Adopter MDs jump on Twitter, FB, YT

Social Media Health Network

was born

2011 STIM CME Conference

CME Conference Hashtags &

Symplur.com ramps up

CME ConferenceApps catch on

PRESENT

@MayoMedEd

So how have we addressed this trend…

@MayoMedEd

…toward social media in CME?

@MayoMedEd

Mayo Clinic CME App

• App Walkthrough

@MayoMedEd

Mayo Clinic Cardiovascular Blog

@MayoMedEd

Mayo Clinic@MayoClinic

An integrated clinical practice, education and research institution specializing in treating patients. Account maintained by @MayoClinic/MCCSM.

Minnesota, Florida, Arizona

MayoClinic.org

Mayo Clinic MedEd Twitter Account

@MayoMedEd