Social Media for Ayurveda

G Sankaranarayanan 

Kerala Ayurveda Marketing Conclave06 July 2012: Hotel Dream:

Eranakulam: Kochi

Agenda

Social Media?Adoption in IndiaFacebook PresenceWhy Social Media?A Word of Caution

Different thing to different people…

Technology Wise: What’s New?

Web 2.0

Experience 1.0

Experience 2.0

Closed, Private Diary

Open, Social Diary

Closed, Private Pager

Open, Social Pager

Closed, Private Campus Wall

Open, Social Campus Wall

Closed, Private Notice Board

Open, Social Notice Board

Social Media Adoption

• Web 2.0: A Complex Balancing Act by McAfee

Nearly 5 Crore Facebook Users

Source: Socialbakers.com 2012

Source:FICCI and KPMG

Why Social Media?

Health Info: 3rd Most Popular e-activity

Note: US Internet users. Source: Pew Internet Project

Why patients use social media?

Source: PwC

Source: NMIncite

Indian Ayurveda Goes Social

Facebook Likes - Ayur Products

Source: Younomy, 2012

Facebook Likes - Wellness

Facebook Likes - Allopathy Clinics

Just born…

Baby Steps Firm Feet

Mainstream Torch Bearer

Co-Creation Maturity Model

What can be done?

1. Keep the conversation going2. Try crowd sourcing3. Focus on building community/patient support

groups

Three Big Opportunities

Conversation: Ayurvedic Health Tips

Crowd sourcing

Community Building

A Word of Caution

Social Media is Not Free

• Content development – buying image rights, paying writers for content development, etc

• Engaging digital agencies for social media listening, marketing, and technology support

• Training people, employing people • Investing managerial time for guidelines,

policies, processes, strategy• Creating exclusive positions to manage social

media, and collaborative work culture

Strategy First, Social Media Next

THANK YOUSankar@younomy.com