Social Media Analytics Netbase. Mustafa Aydoğdu

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SAP Analitik & İnovasyon Forum İstanbulOyun Devam EdiyorSocial Media Analytics / NetbaseMustafa AydoğduSAP

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2

Gündem

Veri Kaynağı

Natural Language Processing

Kullanım Alanları

3© 2013 SAP AG or an SAP affiliate company. All rights reserved.

900M Users

250M Tweet / Daily

100M Reviews

© 2011 SAP AG. All rights reserved. 4

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 5

Altyapı

NetBase Web Services API

• 20B documents• 12 Months history• 100+ servers

• Deep parsing• Grammatical

analysis• Industry lexicons

and filters• Cloud-based• 100+ Servers

Social Intelligence Warehouse

DashboardsNatural Language

Processing Engine

BI or CRM

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 6

Natural Language Processing

“The iPhone has never been good.”

“The iPhone has never been this good.”

Solution: Natural Language Processing

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 8

Kullanım Alanları

Kampanya, Promosyon, Yeni Ürün

Rakip Analizi

Marka ve Risk Yönetimi

Hizmet Kalitesi

© 2011 SAP AG. All rights reserved. 9

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

Teşekkürler

İletişim Bilgileri:

Mustafa Aydoğdumustafa.aydogdu@sap.com