Post on 21-May-2015
description
How it affects the way of doing business todaySOCIAL MEDIA
WHAT IS THIS ?
A group of internet-based applicatons that build on ideological and technological foundations of web 2.0, and that allow the creation and exchange of user-generated contents. (Wikipedia)
Social Media
Social Network A network of social interactions and
personal relationships. (Oxford)
HOW IT WORKS ?
TOP SOCIAL MEDIA
HOW IT AFFECTS BUSINESS ?
From
“Trying to Sell”To
“Making Connections”
HOW IT AFFECTS BUSINESS ?
From
“Large Campaigns”To
“Small Acts”
HOW IT AFFECTS BUSINESS ?
From
“Controlling our Image”To
“Being Ourselves”
HOW IT AFFECTS BUSINESS ?
From
“Hard to Reach”To
“Available Everywhere”
WHY SOCIAL MEDIA SUCCEED?
Basic Human need to connect
Basic Human need to share
Enhanced Knowledge
On-Line Identity
Social instinct
DISADVANTAGES
Privacy Concern
No Regulation system
No Granular enough
Time Consuming
TIP ON DOING BUSINESS THROUGH SOCIAL MEDIA
Choose right social media
Engage locally
Connected to other pros
Cover all platform
Do not spam
Separate business and pleasure
THANK YOU
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