Social Media
description
Transcript of Social Media
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How it affects the way of doing business todaySOCIAL MEDIA
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WHAT IS THIS ?
A group of internet-based applicatons that build on ideological and technological foundations of web 2.0, and that allow the creation and exchange of user-generated contents. (Wikipedia)
Social Media
Social Network A network of social interactions and
personal relationships. (Oxford)
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HOW IT WORKS ?
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TOP SOCIAL MEDIA
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HOW IT AFFECTS BUSINESS ?
From
“Trying to Sell”To
“Making Connections”
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HOW IT AFFECTS BUSINESS ?
From
“Large Campaigns”To
“Small Acts”
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HOW IT AFFECTS BUSINESS ?
From
“Controlling our Image”To
“Being Ourselves”
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HOW IT AFFECTS BUSINESS ?
From
“Hard to Reach”To
“Available Everywhere”
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WHY SOCIAL MEDIA SUCCEED?
Basic Human need to connect
Basic Human need to share
Enhanced Knowledge
On-Line Identity
Social instinct
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DISADVANTAGES
Privacy Concern
No Regulation system
No Granular enough
Time Consuming
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TIP ON DOING BUSINESS THROUGH SOCIAL MEDIA
Choose right social media
Engage locally
Connected to other pros
Cover all platform
Do not spam
Separate business and pleasure
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THANK YOU
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