• Years to Reach 50 millions Users: • Radio - 38 Years • TV - 13 Years• Internet - 4 Years

• Facebook added over 200 million users in less than a year. It’s the third largest country in the world.

Source: www.socialnomics.com

Facts to Consider

• 95 million Tweets per day – Jan 2011

• 175 million Twitter users Worldwide – Jan 2011

• Over 500 million active Facebook users – Jan 2011

• 2 billion videos watched a day on YouTube – Jan 2011

• Average age of users in the US – 35

• Average income of users in the US $68,700

Sources: twitter.com | Facebook.com | YouTube | Source Marketing Profs Research Spotlight Twitter 2010

Who’s Gone Social?

So What Does This Mean?

Twitter users not only have influence but they have buying power. 

If you’re not there, you’re missing out.

• 79% of consumers who follow brands are more likely to recommend a brand.

• 67% of consumers are more likely to buy brands after becoming a follower.

Source Marketing Profs Research Spotlight Twitter 2010 & Wikipedia

What’s the impact on Business?

Customers are changing the way they buy.Businesses need to change the way they sell.

What’s the impact on Online Ads?

Click Through Rates:

• Twitter - 40.1%

• Facebook - 24%

• Email - 15.2%

• Banner Ads – average 0.3%

Source Marketing Profs Research Spotlight Twitter 2010 & Wikipedia

When it comes to social money cannot be the goal. It is the result.

Social has Creating a Level Playing Field

t –mobile Dancet-mobile – life’s for sharing

Uploaded: January 16, 2009Views to Date: 26,032,152

Comments: 21,302

Chorus Niagara Flash MobAlphabet Photography Inc.

Uploaded: Nov 17, 2010Views to Date: 30,584,672

Comments: 36,421

Is there a downside?

el Gastrónomo Vagabundo

el Gastrónomo Vagabundo

How are they using social?

Let you know where they’ll beWhat’s on the menuBehind the scenes

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