Social Media 101: Leveraging Social Media to Build Your Brand Bottlenotes Juin 2009

Presented by Andy AndersonDirector of Finance and Operations

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Social Media 101: Leveraging Social Media to Build Your Brand

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Social Media 101: A Definition

• “Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.”* *Wikipedia.com

Social Media 101: How to begin?

• Engage with your fans/your community:• Create a Newsletter• Create a Facebook Profile• Create a Facebook Group• Create a Twitter Account• Blog• Grow your Community via Dedicated Emails

(Editorial or Sponsored)

Bottlenotes Facebook Application

Sample Wine Blog

Bottlenotes on Twitter

PR through email newsletters (Thrillist)

Social Media 101: Leveraging Social Media to Build Your Brand Bottlenotes Juin 2009

Business

Transcript of Social Media 101: Leveraging Social Media to Build Your Brand Bottlenotes Juin 2009

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