The NextGen Marketing Group:Social Media Strategy 2010

By Kristen Moe

Basic Facts:96% of the world’s population uses social media86% of B2B companies are using social mediaOnly 32% of the companies involved in social

media are active on a daily basisFacebook tops Google for weekly traffic in the U.S.Majority of social media users are between 35-54

NextGen’s Current Strategy:

TwitterFacebookLinkedInRyzePlaxo

Partner UpNingBrightfuseBlog

Improvements:

Cutting Flash IntroWordpress BlogNarrow focus to Facebook, Twitter,

LinkedIn, and BlogYoutube

Area of Focus:

Social Media Strategy: B2B

Social Media Strategy: B2BStep 1: Set GoalsStep 2: Assess MarketStep 3: Determine Content StrategyStep 4: Develop Schedule for ExecutionStep 5: MeasureStep 6: Analyze

Step 1: Set Goals

Increase awareness?Increase lead generations?Increase sales?

“The NextGen Marketing Group’s new social media marketing strategy is to increase awareness and generate new business leads.”

Step 2: Assess Market

Who are we trying to reach?Previous clients vs. potential leadsWho should we be following?

◦Follow the gurus◦Follow the competition◦Follow potential clients◦Follow friends of friends

Step 3: Determine Content Strategy

“Everything can not be about NextGen. This is a huge 'party foul' companies routinely commit when they get involved in social. Doing so, is literally like going to a party and talking about nothing but yourself. B-O-R-I-N-G! ”- Stephen Monaco

Step 4: Develop Schedule for ExecutionDetermine timetableStay activeWho is responsible?Consistent “Voice”

Step 5: Measure

84% of the professionals are using social media ignorant to its effectiveness.

Step 5: ROI continued…

Step 6: Analyze Results

See what is working and what is notNeed to allocate time differently

Facebook:

More than 175 million active usersOver 4 million people become fans of

Pages daily.

Facebook:

“With facebook, you build community by sharing meaningful content and by empowering your customers to spread the word for you. You can reach hundreds of millions of people on a global scale… or precisely the ones that matter to you most.”

facebook video

More than 75 million usersOver 55 million tweets sent a day

Twitter Aps:TweetLaterTweetdeckTwellowTweettubeTweetpicTwixtrQwitter

TwitoriaTwittergraderTweetstatsCotweetTweetbeepBubbletweet

700 million members in 200 countries14 million professionalsExecutives from all Fortune 500

companies

Consistency:

What’s the Competition Doing:

What’s Next:

Step 1: email social media strategy out to NextGen Management team

Step 2: Form a social media teamStep 3: Decide specific social media

scheduleStep 4: Delete all social media sites

except facebook, twitter, and linkedinStep 5: Create new corporate blog

through Wordpress

What’s Next:

Step 6: Make sure all social sites and blog are consistent

Step 7: Search and seek out professionals and companies

Step 8: Make Hootsuite accountStep 9: Start searching for interesting

contentStep 10: Tweet away!

Conclusion:

Social Media is a growing part of the business world and it isn’t going anywhere. Like everything else at work, you should implement it and constantly look for ways to improve it.

“Technology is moving fast and so should you.”

Sources: http://www.slideshare.net/tewksbum/how-to-implement-a-social-

media-marketing-strategy-deployment-alterian-2739857 http://askaaronlee.com/what-to-tweet-for-small-business-owners/ http://smartblogs.com/socialmedia/2010/02/24/live-from-oms-the-10-st

ep-content-strategy/

http://www.site-reference.com/articles/Internet-Marketing/Finding-Your-Target-Market-in-Facebook.html#ixzz0rX1K9YG7

http://www.toprankblog.com/2009/12/near-free-social-media-monitoring/

http://www.facebook.com/marketing?ref=ts http://socialmediab2b.com/2009/09/how-to-develop-b2b-social-media-

marketing-strategy/ http://socialmediab2b.com/2010/02/b2b-social-media-getting-started/

#ixzz0piSMqgNs

http://www.youtube.com/watch?v=gjfAQltJV8w http://www.google.com/imgres?imgurl=http://www.aboutshoplocal.com

/

Contact:

For more in-depth information on social media strategies or job inquiries, contact Kristen Moe at kkmoe10@gmail.com