Job Searching

Social Mediawith

( How to create a presence, a network, and conversations that get you a job )

presented byPatrick Stern

CHArlie Nelsonin collaboration with the

San Francisco Library jobs and Career Center

tonightAgenda

1. Why Social Media in a job search 2. Personal Branding 3. Engaging in conversations 4. When to Apply 5. Getting an interview

Social Job Searchwith theSF Library

Why Social Media?!of companies will use Social MEdia for Recruiting in 2014

94%

Source: Jobvite 2013

Social Job Searchwith theSF Library

!of recruiters will view a candidates social profile after they apply

93% !of recruiters have made a hire through social media in 2013

78% !of companies offer a referral compensation program

68%

SocialTools

Social Job Searchwith theSF Library

Personal Branding“Be the real you because everyone else is taken and replicas don’t sell for as much.”- Dan Shawbel, personal branding expert

Personal

Ask these questions: How do you consistently portray

yourself online? !

What type of Social Networks are you on?

!What types of discussions do you

have? who with? !

Which of your interests do you most often discuss?

!Where are your communities?

What is my

Brand?

one?Niche social Networks:

Quora - ask questions Behance - designers Reddit - social news

pinterest - social Discovery Tumblr - social blogging Hacker news - Engineers

cafemom - Mothers deviantart - art

Turntable.fm - music instagram - mobile photo

yelp - food/critics SOSH - Activity Network

WhichLinkedin Facebook twitter

of a BrandELelments

apart

Human Elements Ex. Dim sum Relevant Experience Qualified Consistent on all platforms

that sets you

Social Job Searchwith theSF Library

SearchJob

with

Good starting point get a feel for the market find out where your skill set fits Don’t Apply yet!

Create a list 5-8 jobs, no more

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Job Boards

ResearchDiscovery

Learn more about the company (facebook, glass door) Get a feel for their culture Does this fit what you are looking for?

and

Social Job Searchwith theSF Library

SearchJob

by

Start conversations identify decision makers/influencers Find advice and support

Social Job Searchwith theSF Library

engaging

Find Jobs you would love

Buildingdialog

a

Social Job Searchwith theSF Library

ConnectionContext

PositionPlant seeds and find ways to keep in touch outside of your interest in getting the job

Social Job Searchwith theSF Library

Short Term Long Term VS

ConnectionContext

PositionMove conversations to the phone or in person as soon as possible

Think of it… Like Dating

Create personalconnection

ConVersationSTART

the

Find Advocates COnsider Introductions SETUP Informational Interviews Bring your Manilla Envelopes

Social Job Searchwith theSF Library

and talk to peopleGet out

success

Keyof

Focus on 5-8 jobs Match your skills to those jobs Apply through advocates Be Detailed oriented

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Elements

apply With a personal connection

74% of hired candidates use personal connections

Source: Gallup Management Journal (Source: http://gmj.gallup.com/content/

106957/personal-connections-still-matter.aspx)

InterviewGet

an

Have an Advocate Apply if possible Write your cover letter for:

Hiring Manager Senior Manager

Check in 2 weeks !

Be prepared for your interview

Social Job Searchwith theSF Library

Job SearchingSocial Media

with

( How to create a presence, a network, and conversations that get you a job )

ChecklistCreate a social profile Research and create a list Engage in Dialogs Find Advocates Apply when you are ready

Social Job Searchwith theSF Library

Knock ‘emdead.

join the conversationPatrick Stern / @patrickstern

Charlie Nelson / @andcharliesays !

Continue the Discussion on LinkedIN http://linkd.in/KZdfb4

#smjobhuntSocial Job Searchwith the

SF Library