© 2012 Eloqua, Inc.

Demand a Social RevolutionEloqua Social Suite

Rob Bois - @robbois

Joel Rothman - @joelondemand

© 2012 Eloqua, Inc.

Social began as an awareness strategy

Brand MarketingBrand Marketing Demand GenDemand Gen

© 2012 Eloqua, Inc.

But demand gen is feeling the pressue

Demand GenDemand Gen

© 2012 Eloqua, Inc.

Companies using social perform better

Source: Aberdeen Group’s B2B Social Media Marketing Benchmark Report, March 2012

© 2012 Eloqua, Inc.

Companies using social perform better

Source: Aberdeen Group’s B2B Social Media Marketing Benchmark Report, March 2012

© 2012 Eloqua, Inc.

Source: YouGov Social Media in Demand Gen Survey, 166 UK respondents from August-September 2012

© 2012 Eloqua, Inc.

Source: YouGov Social Media in Demand Gen Survey, 166 UK respondents from August-September 2012

© 2012 Eloqua, Inc.

Never fear, a Grande Guide is here

© 2012 Eloqua, Inc.

Eloqua complements the social ecosystem

Owned Owned MediaMedia

Pre-FunnelPre-Funnel

Paid MediaPaid Media

Earned Earned MediaMedia

Demand Demand GenerationGeneration

© 2012 Eloqua, Inc.

Social Reporting

Social Sign-on

Comments

Twitter Feed

© 2012 Eloqua, Inc.

But how can you bridge the gap?

@social_id@social_id mail@company.commail@company.com

© 2012 Eloqua, Inc.

Social sign-on: The Secret SauceSocial sign-on (otherwise known as “social

login”) is a form of single sign-on using existing credentials from a third-party social network such as Facebook, Twitter, or LinkedIn in lieu of creating a new login account specifically for that web site or page.

© 2012 Eloqua, Inc.

Social sign-on has multiple benefits

• Increased conversion rates

• Improved data accuracy

• Social data appending

• Improved social targeting and segmentation

© 2012 Eloqua, Inc.

Social API’s provide rich append data

© 2012 Eloqua, Inc.

Combine social with traditional forms

jdoe@acme.com

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