Social Demand Generation

© 2012 Eloqua, Inc.

Demand a Social RevolutionEloqua Social Suite

Rob Bois - @robbois

Joel Rothman - @joelondemand


Social began as an awareness strategy

Brand MarketingBrand Marketing Demand GenDemand Gen


But demand gen is feeling the pressue

Demand GenDemand Gen


Companies using social perform better

Source: Aberdeen Group’s B2B Social Media Marketing Benchmark Report, March 2012


Source: YouGov Social Media in Demand Gen Survey, 166 UK respondents from August-September 2012


Never fear, a Grande Guide is here


Eloqua complements the social ecosystem

Owned Owned MediaMedia

Pre-FunnelPre-Funnel

Paid MediaPaid Media

Earned Earned MediaMedia

Demand Demand GenerationGeneration


Social Reporting

Social Sign-on

Comments

Twitter Feed


But how can you bridge the gap?

@social_id@social_id [email protected]@company.com


Social sign-on: The Secret SauceSocial sign-on (otherwise known as “social

login”) is a form of single sign-on using existing credentials from a third-party social network such as Facebook, Twitter, or LinkedIn in lieu of creating a new login account specifically for that web site or page.


Social sign-on has multiple benefits

• Increased conversion rates

• Improved data accuracy

• Social data appending

• Improved social targeting and segmentation


Social API’s provide rich append data


Combine social with traditional forms

[email protected]

Contact Record

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[email protected]

@john_doeTwitter

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AcmeCompany

IndustrialIndustry

Social Suite DemoSocial Suite Demo

Social Demand Generation

Technology

Transcript of Social Demand Generation