Social Conversion

#inbound12#inbound12

KIPPBODNAR

I have an unhealthy love of ketchup.

@kippbodnar

#DublinTalkSeries

I’ve never been cool.

Marketers have to be cool.

More than

700 million websitesSource: Netcraft

People think cool is conformity.

Lead the flock.

#inbound12

Social Conversion

Social Conversion

=Social Proof

+Strong Ties

Social Proof

People want to feel safe.

Safety is in numbers.

Strong Ties

Interaction, Affection and Time

The 3 Applications Of Social Conversion

Sharing

Lead Conversio

n

Sales

73% of CEOs

don’t believe marketers

drive revenue.

FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ

people to people

Ignoring conversions for community.

close more sales.

“Social content is the new; more credible customer testimonial” - @KippBodnar #DublinTalkSeries

Segmenting is key.

“Use interactions in social media as points of segmentation to increase customer conversion” - @KippBodnar #DublinTalkSeries

“Create and display custom CTAs and Landing Pages to move buyers through the buying cycle” - @KippBodnar #DublinTalkSeries

Increase lead conversion.

Result: 27% Click Through Rate Increase

“Social Conversion is about improving lead conversion metrics with social content” - @KippBodnar #DublinTalkSeries

Result: 23% Increase in Click Through Rate

“Social Content can boost CTA click-through rate to increase lead generation” - @KippBodnar

Result: 5% Boost to Conversion Rate

Result: 7% Boost in Click-Through Rate

get people to share.

#inbound12

The half-life of a social media

link is 3 hours.

BITLY, 9/2011

#inbound12

THE

10:4:1 RULE

#inbound12

THE

10:4:1 RULELinks to third-party articles

#inbound12

THE

10:4:1 RULE

Links to company blog posts

#inbound12

THE

10:4:1 RULE

Link to a company landing page

Really?

Follow us Share this

Vs.

Share This Follow Me

3,200 Followers

256 Followers

The 3 Applications Of Social Conversion

Sharing

Lead Conversio

n

Sales

Social Conversion

=Social Proof

+ Strong Ties

Lead the flock.

You’ll be the coolest.

73% of CEOs

don’t believe

marketers drive

revenue.FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ

More importantly…