Social conversion: Transforming Lead to Customer Conversion with Social Media
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HubSpot's Kipp Bodnar presenting at HubSpot's Dublin Talk Series on June 13th on social conversion. Sharing examples, strategies and tactics for converting more leads into customers with social media. From embedding tweets to improving conversion rates to connect your sales team with the right social media intelligence, learn the secrets of social conversion. Additionally, you will learn how to leverage social media platforms and content to improve lead nurturing conversion rates, lead worked rates, as well as referrals from existing customers.
Transcript of Social conversion: Transforming Lead to Customer Conversion with Social Media
Social Conversion
#inbound12#inbound12
KIPPBODNAR
I have an unhealthy love of ketchup.
@kippbodnar
#DublinTalkSeries
I’ve never been cool.
Marketers have to be cool.
More than
700 million websitesSource: Netcraft
People think cool is conformity.
Lead the flock.
#inbound12
Social Conversion
Social Conversion
=Social Proof
+Strong Ties
Social Proof
People want to feel safe.
Safety is in numbers.
Strong Ties
Interaction, Affection and Time
The 3 Applications Of Social Conversion
Sharing
Lead Conversio
n
Sales
73% of CEOs
don’t believe marketers
drive revenue.
FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
people to people
Ignoring conversions for community.
close more sales.
“Social content is the new; more credible customer testimonial” - @KippBodnar #DublinTalkSeries
Segmenting is key.
“Use interactions in social media as points of segmentation to increase customer conversion” - @KippBodnar #DublinTalkSeries
“Create and display custom CTAs and Landing Pages to move buyers through the buying cycle” - @KippBodnar #DublinTalkSeries
Increase lead conversion.
Result: 27% Click Through Rate Increase
“Social Conversion is about improving lead conversion metrics with social content” - @KippBodnar #DublinTalkSeries
Result: 23% Increase in Click Through Rate
“Social Content can boost CTA click-through rate to increase lead generation” - @KippBodnar
Result: 5% Boost to Conversion Rate
Result: 7% Boost in Click-Through Rate
get people to share.
#inbound12
The half-life of a social media
link is 3 hours.
BITLY, 9/2011
#inbound12
THE
10:4:1 RULE
#inbound12
THE
10:4:1 RULELinks to third-party articles
#inbound12
THE
10:4:1 RULE
Links to company blog posts
#inbound12
THE
10:4:1 RULE
Link to a company landing page
Really?
Follow us Share this
Vs.
Share This Follow Me
3,200 Followers
256 Followers
The 3 Applications Of Social Conversion
Sharing
Lead Conversio
n
Sales
Social Conversion
=Social Proof
+ Strong Ties
Lead the flock.
You’ll be the coolest.
73% of CEOs
don’t believe
marketers drive
revenue.FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
More importantly…
