Social Commerce

Clo WillaertseCommerce Seminar, LivingTomorrow, Vilvoorde

01.02.2011

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Book: “The Conversity Model”

“Making money with social media”Out in Feb-March 2011

01.02.2011

What is social commerce?

• a subset of e-commerce • using social media to

• support social interaction and user contributions,

• assist in the online buying and selling of products and services.

01.02.2011

Social commerce and investors

“start-ups in “social commerce”, where there is a clear revenue model from the start, are more likely to succeed than those in social media, where no one knows where the profits will come from even when millions use the service (eg, Twitter)”

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Social commerce as consumer term

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Social shopping as consumer term

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Social media in e-commerce

E-commerce in social media

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“Social” on e-commerce sites

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Rating & reviews: consumerbarometer.eu

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Rating & reviews: Yelp

QuickTime™ en een-decompressorzijn vereist om deze afbeelding weer te geven.

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Peer recommendations

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Sharing vs business value: EventBrite

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Wishlists: wantz.it

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Curating: Stylefeeder StyleTwin

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Curating: Svpply

“Register for an account, and we’ll start showing you your friends from Twitter and Facebook, as well as other people whose style we think you’ll appreciate.”

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Curating: TheFancy

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Curating/voting: Made.com

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Crowd funding: NakedWines

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Customer driven inventory: Levi’s

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Social Graph Recommendations

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Social Graph Recommendations

• Discover Amazon recommendations for movies, music, and more based on your Facebook Favorites and Likes.

• See upcoming birthdays and find Amazon Wish Lists for your friends on Facebook more easily.

• Get great gift suggestions for your friends based on their Facebook Favorites and Likes.

• Explore your friends' Favorites and see who has similar interests.

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Group buying: Groupon

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Loyalty: Facebook Deals

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Loyalty: TopGuest

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Loyalty: SocialRewards

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Referral: Domino’s Pizza

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Referral: Toy Story 3

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Customer Experience Management: Zappos

“Another common trap that many marketers fall into is focusing too much on trying to figure out how to generate a lot of buzz, when really they should be focused on building engagement and trust.”

01.02.2011

E-commerce in social media

• a subset of e-commerce • using social media to

• support social interaction and user contributions,

• assist in the online buying and selling of products and services.

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E-commerce on YouTube: Youtique

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Flash sales: ibood

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Flash sales: LivingSocial

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Flash sales: Connections

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Flash sales: @DellOutlet

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Payment: Facebook Credits

Facebook Credits are a virtual currency you can use to buy virtual goods in many games and apps on the Facebook platform.

We accept credit cards, PayPal, Facebook Credits gift cards or mobile phone payments. You can also earn credits through special promotions.

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F-commerce: F is for Facebook

Facebook is adding e-commerce features to • attract users• keep them logged-on longer, and • generate higher advertising sales

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F-commerce solution providers

• 8thbridge• Payvment• Wildfire• Amazon Webstore

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F-commerce: Delta / 8thbridge

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F-commerce: Vanity Shoes /Payvment

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F-commerce: P&G/ Amazon webstore

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F-commerce: JC Penney

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F-commerce: Asos

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F-commerce: Asos

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F-commerce: Asos

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Conversity.be/blog

Merci de votre attention / bedankt voor uw aandachtVragen? / Questions?