@BrettASnyder

Extreme Excel Excellence

Brett Snyder

Director, Search Engine Optimization

@BrettASnyder

About Me

Director, Search Engine Optimization, Nebo Agency

• Human-centered approach to SEO

• Download the Presentation

• Twitter: @BrettASnyder

@BrettASnyder

About Me

@BrettASnyder

About Me

@BrettASnyder

About Me

@BrettASnyder

Goal

@BrettASnyder

Automated Milestone Scheduling

http://bit.ly/automated-scheduling

@BrettASnyder

Meta Data Generation

@BrettASnyder

Wedding Invite List

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Testing your Loved Ones

@BrettASnyder

Goal

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Goal

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Goal

Simple Data

Valuable Data

Actionable Data

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Actual Data vs. Actionable Data

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Actual Data vs. Actionable Data

Nested Functions

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IF Functions

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IF Functions

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IF Functions

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What are Nested Functions?

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What are Nested Functions?

1

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What are Nested Functions?

1 2

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Who remembers PEMDAS??

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PEMDAS

(a X b ÷ c + d -e)f1 6

25

4

3

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What are Nested Functions?

1

@BrettASnyder

What are Nested Functions?

1

2

Using Nested Functions

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Identify the Problem

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Determine the Criteria

Clicks

Impressions

Clickthrough Rate

Average Position

Organic Ranking

Organic Traffic

Bounce Rate

Conversions

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Find the Key

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Find the Key

This is the key!

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Find the Key

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Build the Solution

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Build the Solution

Striking Distance Keywords

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Identify the Problem

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Determine the Criteria

Where are you currently ranking?

How many impressions did it get?

How many conversions did it get?

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Find the Key

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Build the Solution

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Build the Solution

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Build the Solution

Ranking <20; Ranking >5

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Build the Solution

Impressions > 100

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Build the Solution

Conversions >= 1

Nesting Multiple Functions

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Nesting Multiple Functions

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Nesting Multiple Functions

@BrettASnyder

Nesting Multiple Functions

@BrettASnyder

Nesting Multiple Functions

@BrettASnyder

Nesting Multiple Functions

@BrettASnyder

Nesting Multiple Functions

@BrettASnyder

Nesting Multiple Functions

Building Tools

@BrettASnyder

Identify the Problem

@BrettASnyder

Identify the Problem

@BrettASnyder

Determine the Criteria

Impressions

Conversions

Cost/Conversion

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Find the Key

@BrettASnyder

Build the Solution

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Build the Solution

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Bid Management Template

http://www.bit.ly/bidmgmt

(not provided)

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Goal

Validated Learning

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Validated Learning

What Do We Have?

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Google Analytics Landing Pages

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Google Webmaster Tools

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Where Are Our Keywords?

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Where Are Our Keywords?

Title Tags!

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Title Tags (Screaming Frog)

Build the Solution

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Build the Solution

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Pages Containing Keyword

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Search Queries Containing Keyword

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Ranking Opportunity

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Keyword Insights Template

http://www.bit.ly/kw-insights

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Goal

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THANK YOU!

TO LEARN MORE OR FOR ANY QUESTIONS:

Brett Snyder

Director, Search Engine Optimization

Nebo Agency

@BrettASnyder