SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014
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@BrettASnyder Extreme Excel Excellence Brett Snyder Director, Search Engine Optimization
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Transcript of SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014
@BrettASnyder
Extreme Excel Excellence
Brett Snyder
Director, Search Engine Optimization
@BrettASnyder
About Me
Director, Search Engine Optimization, Nebo Agency
• Human-centered approach to SEO
• Download the Presentation
• Twitter: @BrettASnyder
@BrettASnyder
About Me
@BrettASnyder
About Me
@BrettASnyder
About Me
@BrettASnyder
Goal
@BrettASnyder
Automated Milestone Scheduling
http://bit.ly/automated-scheduling
@BrettASnyder
Meta Data Generation
@BrettASnyder
Wedding Invite List
@BrettASnyder
Testing your Loved Ones
@BrettASnyder
Goal
@BrettASnyder
Goal
@BrettASnyder
Goal
Simple Data
Valuable Data
Actionable Data
@BrettASnyder
Actual Data vs. Actionable Data
@BrettASnyder
Actual Data vs. Actionable Data
Nested Functions
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IF Functions
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IF Functions
@BrettASnyder
IF Functions
@BrettASnyder
What are Nested Functions?
@BrettASnyder
What are Nested Functions?
1
@BrettASnyder
What are Nested Functions?
1 2
@BrettASnyder
Who remembers PEMDAS??
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PEMDAS
(a X b ÷ c + d -e)f1 6
25
4
3
@BrettASnyder
What are Nested Functions?
1
@BrettASnyder
What are Nested Functions?
1
2
Using Nested Functions
@BrettASnyder
Identify the Problem
@BrettASnyder
Determine the Criteria
Clicks
Impressions
Clickthrough Rate
Average Position
Organic Ranking
Organic Traffic
Bounce Rate
Conversions
@BrettASnyder
Find the Key
@BrettASnyder
Find the Key
This is the key!
@BrettASnyder
Find the Key
@BrettASnyder
Build the Solution
@BrettASnyder
Build the Solution
Striking Distance Keywords
@BrettASnyder
Identify the Problem
@BrettASnyder
Determine the Criteria
Where are you currently ranking?
How many impressions did it get?
How many conversions did it get?
@BrettASnyder
Find the Key
@BrettASnyder
Build the Solution
@BrettASnyder
Build the Solution
@BrettASnyder
Build the Solution
Ranking <20; Ranking >5
@BrettASnyder
Build the Solution
Impressions > 100
@BrettASnyder
Build the Solution
Conversions >= 1
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
Building Tools
@BrettASnyder
Identify the Problem
@BrettASnyder
Identify the Problem
@BrettASnyder
Determine the Criteria
Impressions
Conversions
Cost/Conversion
@BrettASnyder
Find the Key
@BrettASnyder
Build the Solution
@BrettASnyder
Build the Solution
(not provided)
@BrettASnyder
Goal
Validated Learning
@BrettASnyder
Validated Learning
What Do We Have?
@BrettASnyder
Google Analytics Landing Pages
@BrettASnyder
Google Webmaster Tools
@BrettASnyder
Where Are Our Keywords?
@BrettASnyder
Where Are Our Keywords?
Title Tags!
@BrettASnyder
Title Tags (Screaming Frog)
Build the Solution
@BrettASnyder
Build the Solution
@BrettASnyder
Pages Containing Keyword
@BrettASnyder
Search Queries Containing Keyword
@BrettASnyder
Ranking Opportunity
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Goal
@BrettASnyder
THANK YOU!
TO LEARN MORE OR FOR ANY QUESTIONS:
Brett Snyder
Director, Search Engine Optimization
Nebo Agency
@BrettASnyder
