PRESENTATIONDevelopment of design packaging product line for children

G3

BalticSchoolDesign / Minsk / 2013

Company description

Company «Slavfood» started activity in 2012.

Main direction is development, production outsourcing and distribution products of food.

Company profile

Milk productsBaby food

Category descriptionof baby food

• Fruit and vegetable purees• Puree with goat milk• Juices• Nectars• Fruit drinks

Category descriptionof baby food

Fruit and vegetable pureesOuw category is

• Fruit and vegetable purees• Puree with goat milk• Juices• Nectars• Fruit drinks

ProductInnovation for Belarus product - smoothie in pouch packaging.

2 SCU MangoForest Berries

General competitors

Competitors in the packaging pouch known brands of baby food in Russia

Conclusion on competitors

Conclusion on competitors(emotional positioning)

Health Care Helps Development

Format package in Belarus

Format package in international markets

Target audieceMoms who are actively involved in the development of creative abilities of your child.

Mom: 25-35. Urban women have higher education, engaged in the development of children, income, average or above average (not skimp on children), active Internet users.

Consumers

5-9 years

Conclusion

Packaging format

What are we sell

Category

Audience more Brand+ more Message = Brand apathy

Communication is a must if we want to capture consumers hearts and minds (make great passion)

The new packaging will help us take our territory and regain market position

We sell the brand

From brief to strategyand communication

DEVELOPMENT ABILITIES OF CHILD

Mainstream global strategy:

4 MAIN POINT OF COMMUNICATION

Relevant Single-mind

Distinctive Clear

MOODBOARD

Types of development COGNITION

SOCIAL ACTIVITIES

GAMES

CREATION

STUDY

CREATION IS MOST POPULAR ACTIVITY

DEVELOPMENT OF CREATIVE ABILITIES OF CHILD

Mainstream direction:

Positioning

IT`S A TIME FOR TALENTS.Every mother thinks their child's most talented and best. Should he pick up a pencil and draw something, the child immediately predict the future of a great artist. Mom and dad are very proud of their childrens, happy to talk about their achievements with friends and place photo in social networks.

From strategy and communicationto research and development

Finding other concepts

Drawing influence on child development

INTELLECTFANTASY & IMAGINESPEECHPERCEPTION

Name

Hero

Proper nameFunctional

Abstraction

Naming

Type of gallery

GalleryStudio GalleryHome galleryMuseumOnline galleryVanity galleryVirtual museumPublic galleryArts center

Online art galleryArt museumInstitutions

Final Naming

+ Museum = SMUZEYS

Typography

Obligotary information

FACE

BACK

LogoDescriptionIdentity of tasteKids imageBraille lang

ConsistDescriptionWeightBarcodeProduct lifeProduct safe

Digital implementation

SMUZEY

Museum on package Online museum on web

Design custom label Archive of labels& voting system

Design custom labels

Archive of labels and votingsystem

THANK YOU!G3Siarhei HaidukNikolay PopovJulia BogachiovaIgor LipnitskyKatia Trapeznikova

BalticSchoolDesign / Minsk / 2013