From “we do the talking”to “you do the talking”:

Mobile Learning and Interpretationat the Smithsonian

mLearning Summit 16 June 2010Smithsonian Institution

Nancy Proctor, Head of Mobile Strategy & Initiatives proctorn@si.edu @nancyproctor

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I See

In the Museum as Distributed Network…

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…at least half of the Museum’s platforms are already mobile.

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So if we want to meet our audiences where they are

And take them some place new…

Mobile is a great vehicle

http://www.youtube.com/watch?v=6ILQrUrEWe8

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Mobile is personal

and social

http://picasaweb.google.com/anup.rao/HaifaAkkoIsrael#4954285426665324562

Thinking outside the audiotour box

Thinking outside the Acropolis

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The Reynold’s Center, home of the Smithsonian American Art Museum & National Portrait Gallery

Thinking about the Agora

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Kogod Courtyard of the DW Reynolds Center; quotation by Steven Zucker, 2008

Thinking outside the audiotour box

Means going fromheadphones to microphones

From “We do the talking” to “We help our audiences do the talking.”

http://smithsonian20.si.edu/schedule_webcast2.html

Robin White Owen

James Bradburne

Deborah Howes

Bruce Wyman

So where do we start?SI Guide: 2005

http://www.smithsonianmag.com/travel/From_the_Secretary_Guiding_Light.html

iGo: 1994

http://www.worldmind.com/media/text/clients/visible/visible.html

Podcasts

Cellphone tours

NMAI.SI.edu/mobile

http://smithsonian-webstrategy.wikispaces.com/Fritz+Scholder+mobile+web+tour

Mobile.NASM.SI.edu

http://smithsonian-webstrategy.wikispaces.com/NASM+Mobile+Website

GoSmithsonian.com (mobile)

http://smithsonian-webstrategy.wikispaces.com/GoSmithsonian+Mobile

Design USA at Cooper-Hewitt“Don’t even think about not using it

because then you won’t truly see the show.”

http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour

Roberta Smith, NY Times, 14 January 2010http://www.nytimes.com/2010/01/15/arts/design/15design.html

MEanderthal

http://smithsonian-webstrategy.wikispaces.com/MEanderthal

Yves Klein at the Hirshhorn

http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour

In the Pipeline Extensive research into Mall visitor audiences

Text-message based scavenger hunts and games

American Art mobile museum guide

Mall visitors’ app

NMAI exhibition tour app

Zoo app

Mobile giving

NMNH Leaf-identifier app

Mobile cross-collections search

Experiments in Augmented Reality

Where are we going?1. Best practice documentation

2. Infrastructure: ubiquitous secure hosting platforms for mobile content management &

publishing analytics to support opensource applications

3. Standards

4. A Smithsonian Mobile Architecture and framework

5. A Mobile Toolkit

Some of the tools… Smithsonian Commons Mobile

Collections search

Image delivery

Events calendars

Maps and wayfinding

“About…” content and functionality

Visitor feedback capture

Social media functions/communities of interest

Mobile metrics and campaign functions

Mobile advertising and promotions

Location-based functions

Augmented reality

?? What would you add?

How will we get there?

Mobile pages on the Smithsonian’s Web & New Media Strategy Wiki: http://smithsonian-webstrategy.wikispaces.com/Mobile

Voice your Vision: http://www.youtube.com/user/SmithsonianMobile

From June 2010: mLearning workshops & summit

July-September 2010: Mobile Strategic Planning

July 21-23, 2010: Mini-conference Workshops for SI staff Mobile fair

August 2010: Drafting…

September 2010: First draft reviewed by SI staff

SI Mobile Strategic Planning