Smithsonian mLearning Mobile summit
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Transcript of Smithsonian mLearning Mobile summit
From “we do the talking”to “you do the talking”:
Mobile Learning and Interpretationat the Smithsonian
mLearning Summit 16 June 2010Smithsonian Institution
Nancy Proctor, Head of Mobile Strategy & Initiatives [email protected] @nancyproctor
In the Museum as Distributed Network…
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…at least half of the Museum’s platforms are already mobile.
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So if we want to meet our audiences where they are
And take them some place new…
Mobile is a great vehicle
http://www.youtube.com/watch?v=6ILQrUrEWe8
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Mobile is personal
and social
http://picasaweb.google.com/anup.rao/HaifaAkkoIsrael#4954285426665324562
Thinking outside the audiotour box
Thinking outside the Acropolis
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The Reynold’s Center, home of the Smithsonian American Art Museum & National Portrait Gallery
Thinking about the Agora
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Kogod Courtyard of the DW Reynolds Center; quotation by Steven Zucker, 2008
Thinking outside the audiotour box
Means going fromheadphones to microphones
From “We do the talking” to “We help our audiences do the talking.”
http://smithsonian20.si.edu/schedule_webcast2.html
Robin White Owen
James Bradburne
Deborah Howes
Bruce Wyman
So where do we start?SI Guide: 2005
http://www.smithsonianmag.com/travel/From_the_Secretary_Guiding_Light.html
iGo: 1994
http://www.worldmind.com/media/text/clients/visible/visible.html
Podcasts
Cellphone tours
NMAI.SI.edu/mobile
http://smithsonian-webstrategy.wikispaces.com/Fritz+Scholder+mobile+web+tour
Mobile.NASM.SI.edu
http://smithsonian-webstrategy.wikispaces.com/NASM+Mobile+Website
GoSmithsonian.com (mobile)
http://smithsonian-webstrategy.wikispaces.com/GoSmithsonian+Mobile
Design USA at Cooper-Hewitt“Don’t even think about not using it
because then you won’t truly see the show.”
http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour
Roberta Smith, NY Times, 14 January 2010http://www.nytimes.com/2010/01/15/arts/design/15design.html
MEanderthal
http://smithsonian-webstrategy.wikispaces.com/MEanderthal
Yves Klein at the Hirshhorn
http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour
In the Pipeline Extensive research into Mall visitor audiences
Text-message based scavenger hunts and games
American Art mobile museum guide
Mall visitors’ app
NMAI exhibition tour app
Zoo app
Mobile giving
NMNH Leaf-identifier app
Mobile cross-collections search
Experiments in Augmented Reality
Where are we going?1. Best practice documentation
2. Infrastructure: ubiquitous secure hosting platforms for mobile content management &
publishing analytics to support opensource applications
3. Standards
4. A Smithsonian Mobile Architecture and framework
5. A Mobile Toolkit
Some of the tools… Smithsonian Commons Mobile
Collections search
Image delivery
Events calendars
Maps and wayfinding
“About…” content and functionality
Visitor feedback capture
Social media functions/communities of interest
Mobile metrics and campaign functions
Mobile advertising and promotions
Location-based functions
Augmented reality
?? What would you add?
How will we get there?
Mobile pages on the Smithsonian’s Web & New Media Strategy Wiki: http://smithsonian-webstrategy.wikispaces.com/Mobile
Voice your Vision: http://www.youtube.com/user/SmithsonianMobile
From June 2010: mLearning workshops & summit
July-September 2010: Mobile Strategic Planning
July 21-23, 2010: Mini-conference Workshops for SI staff Mobile fair
August 2010: Drafting…
September 2010: First draft reviewed by SI staff
SI Mobile Strategic Planning