You Night Club Action flow

Smirnoff

The Red Planet

Action flow

Phase 1: 23u30 – 01u30

2 welcome astronautes

2 bar astronautes

1 handling boy

1 model astronaute

1 photographer

1 supervisor

Phase 2: 01u30 – 03u30

2 bottle serve astronautes

1 handling boy

2 space box astronautes

1 photographer

1 model astronaute

1 supervisor

Action flow

• Arrival @ You Night Club (22u00)

• Supervisor + Photographer + handling boy

-> Unload and set up all material (See materials)

-> Space bar

-> Dimensions: 100x160cm

-> Electricity for LED lighting required

-> Photo wall

-> Dimensions: 220x270cm

-> Electricity for 3 halogen lamps required

-> Entrance module

-> Dimensions front cabinet: 200x80cm

-> Dimensions back cabinet: 100x70cm

-> Electricity for 1 lamp required

Action flow Space bar

Dimensions : 100x160cm

Action flow Photowall

Action flow Entrance module

Dimensions front cabinet (black) : 200x80cm

Dimensions back cabinet (black): 100x70cm

Action flow

• Arrival @ You Night Club (22u30)

• Astronautes

-> Balloon give-away prep.

-> Provide space to prepare/store balloons (production room?)

-> Electricity for air pumps

-> Tasting preparation

-> Prep. will happen at the entrance module/spacebar

Action flow – Regular format Fase 1: 23u30 – 01u30

1. Tasting

• 2 welcome astronautes:

-> Give cups + boardingticket

(when too busy, also prepared tastings)

• Tasting at Spacebar (2 astronautes)

-> Serve Smirnoff tasting to the clubbers

• Handling (1 promoboy at entrance module)

-> Preparation cocktails

Action flow – Regular format Fase 1: 23u30 – 01u30

2. Boardingticket

• Scratch: 3 recipes or chance on free Smirnoff mix (15/club)

• Important for bar staff to know (max 15 drinks)

• With an unique code, chance to win a cocktailnight at home or

cocktailkit

-> facebook

Action flow – Regular format Fase 1: 23u30 – 01u30

2. Boardingticket

Only free mix with this visual (15 tickets in total)

Action flow – Regular format Fase 1 + 2: 23u30 – 03u30

3. Photographer and model

Action flow – Regular format Fase 1/2: 23u30 – 03u30

4. Supervisor (1 promoboy)

-> Coordinate the event throughout the night

-> Balloondrop: coordinate and give the signs

Action flow – Regular format Fase 2: 01u30 – 03u30

5. Bottle serve (2 promogirls)

• Promote bottle serve in the club

• With order:

Pass order (Smirnoff + drinks) through to You Night Club waiter

Prep. Ice bucket at entrance module / bar

o Ice bucket

o 2x glowsticks

o gadgets

Order directly to waiter

-> Alert our Smirnoff astronautes

Action flow – Regular format Fase 2: 01u30 – 03u30

5. Bottle serve (2 promogirls)

• Stimulate the sales of Smirnoff bottles

• Buy a bottle = keep the ice bucket

• Bottle prize?

Action flow – Regular format Fase 2: 01u30 – 03u30

6. Space box (2 promogirls)

• Extra gifts for the clubbers

• Sunglasses

• Wristbands

• Boardingtickets

Action flow – Regular format Fase 2: 01u30 – 03u30

7. Balloon give-away (02u30) • Max. 15min • Place to store balloons?

• Podium/Location to be provided by

club

• Balloon = chance for free drink voucher (max 25)

• Signal • Dance and have fun

Smirnoff voucher

Drink voucher => Make sure the bar personnel knows about the voucher!!

Smirnoff table tent/poster Cocktails to be served:

Smirnoff Cranberry & Lime

5cl Smirnoff

20cl Cranberry Juice

Wedge of Lime

Smirnoff Apple Bite

5cl Smirnoff

10cl Apple Juice

10cl Lemonade

Wedge of Lime

Smirnoff Orange Bite

5cl Smirnoff

10cl Orange Juice

10cl Lemonade

Wedge of Lime

Action flow

• End of activation (03u30)

• Break down of material

• Service exit available to carry material out of club?

Important for you

Please provide :

• A room for the crew

•Electricity for photowall, entrance module and bar

•All ingredients of the signature drinks: Cranberry juice, lime, lemonade, apple and orange juice

That's one small step for You Night

Club...

One giant leap for mankind!