Post on 13-May-2015
description
Building Brand AdvocatesSMB Seattle, Jan. 19th
Sean O’DriscollCEO, Ant’s Eye View
sean@antseyeview.com@seanodmvp, @antseyeview
What is the “Ant’s Eye View”
Intimacy
Relationships
Ant’s Eye Who?
AEV principals directly lead significant Community and Social initiatives at Microsoft, Dell and Lego before founding AEV to bring those proven practices to our clients…
Ant’s Eye Who?
Welcome Joann Jen!
Our Clients
What we do
What are you trying to accomplish?
How will you organize for engagement?
Let’s start with a premise…
“The purpose of a business is to create a customer.”
…and end with a mission
“The purpose of a business is to create customers who create customers!”
The evolution of business - small
Individuals
Individuals
Individuals
<Your Company>
Grow
IT Professionals
Developers
Consumers
Partners
<Your Company>
Scale
<Your Company>
Mid Market
Small Business
Enterprise
Partners
Europe
South America
Asia Pacific
Africa & ME
Japan
North America
Partners
<Your Company>
More scale
You get the idea…
<Your Company>
Partners
Research & Development
Service & Support
Sales & Marketing
The Masses
Conversations
Conversations
Brand Engageme
nt
Feedback
Scale means “getting organized”
ROI you say?
<Your Company>
Partners
SpeakerAnswer Person
Feedback Provider
Author
User Group Leader
Blogger
Fan
Looking inside these conversations
The Grassroots Age
Creators Critics Collectors Joiners Spectators
A Planning Framework
Unstructured Conversations Unstructured Conversations
Company Resources
EngageEngage44
Custom Online Experience
Product Group Engagement
Reward and Recognition
Sales, Marketing & Evangelism
Events and Networking
OrganizeOrganize33
MeasureMeasure55
Track Impact
Influ
ence
Sentiment
Define your Objective: Loyalty, Quality, Reach, Efficacy, Engagement, Adoption…Define your Objective: Loyalty, Quality, Reach, Efficacy, Engagement, Adoption…11
ListenListen22
Influencer FeedbackInfluencer Feedback
Influencer Engagement Framework
Case Study: Microsoft MVP Award
Strategy Drive Loyalty, Adoption and Reach
Objectives Radically improve self service & Product Quality Groundswell (Supporting, Embracing and Energizing)
Tactics Find, Thank and Engage the influencers Social Listening / Integrated Listening (and responding) System
Measurement Reach, Satisfaction, Cost, Feedback and Community Health
MVP Program numbers: 2008
Independent Experts Real World Answers
•D
• Recognized• Credible• Annual in Scope• Global• Community & Microsoft nominated
Selection•D
• Relationship• Early Access• Private & Peer Connections• Global Summit, Industry & Local Events• Reputation & Brand
Benefits•D
• 4000+ MVPs• 90+ Countries• 90+ Products• 7000+ bugs (Vista/012)• 500+ product Reviews• 70% Author, Speak, Blog• 1M+ Answers (NG/Forum)
The Numbers
The Microsoft MVP award recognizes exceptional technology community leaders who foster the free and objective exchange of knowledge by actively sharing their real world expertise with users and Microsoft.
Summary: 3 Step Program
Find
Thank
Engage
Happy?
Text 90999 to donate $10 to @RedCross #haiti relief efforts
Thank You!
Sean O’DriscollCEO, Ant’s Eye View sean@antseyeview.com @seanodmvp
Psst!Tweet it!Blog it!
Tell your boss!Hire Us!